BSc Marketing

This program develops essential marketing knowledge and business insight, focusing on consumer behaviour, branding, digital marketing, and strategic management.

Here’s what experiential learning looks like in this programme:

• Real-world case studies and projects: Apply marketing theory to practical challenges faced by businesses.
• Digital marketing tools and analytics: Gain hands-on experience with industry-standard software and platforms.
• Group work and presentations: Collaborate with peers to simulate professional marketing environments.
• Guest speakers and industry visits: Learn from marketing professionals and gain exposure to business practices.
• Access to Aberystwyth Business School: Utilize state-of-the-art learning facilities and resources.
• Career development support: Workshops and one-on-one guidance on job applications, CVs, and interview preparation.
• Optional business placements: Gain practical industry experience through the university’s placement schemes.
• Final-year dissertation or marketing project: Undertake an independent project to explore a specific area of marketing in depth.

Graduates typically pursue careers as marketing executives, social media managers, market researchers, digital marketing specialists, or brand coordinators. The course focuses on blending theoretical marketing knowledge with real-world applications, fostering strong analytical and communication skills. Starting salaries range from £22,000 to £27,000, with scope for advancement in creative and analytical marketing roles.

• University Services to Support Employment
  Aberystwyth offers dedicated career support through its Careers Service, including employability workshops, internship placements, mock interviews, and personalized career advice. Business School students also benefit from industry guest lectures and real business project experiences.

• Employment Statistics & Salary Figures
  Over 91% of graduates are in work or further study within 15 months. Marketing graduates report average starting salaries between £23,000 and £26,000, depending on role and sector.

• University–Industry Partnerships
  The university maintains strong ties with marketing agencies, local businesses, and national employers. Students may take part in consultancy projects and gain practical marketing experience.

• Long-term Accreditation Value
  The program is designed to align with key industry standards and may offer exemptions from Chartered Institute of Marketing (CIM) professional qualifications, adding long-term value to graduates' credentials.

• Graduation Outcomes
  Graduates leave with practical marketing skills, digital proficiency, and strategic thinking—equipped for both corporate roles and entrepreneurial ventures.

Further Academic Progression:
Students frequently progress to master’s programs in Digital Marketing, Marketing Communications, or Business Strategy, or pursue professional qualifications with CIM or similar bodies.