Enter OTP
The BSc Marketing with Modern Languages is a four-year, on-campus degree that combines core marketing knowledge with the study of a modern language such as French, German, or Spanish. Designed to prepare graduates for global marketing careers, the program integrates international perspectives, intercultural communication, and real-world business applications. The additional language component provides a competitive edge in multinational environments.
Curriculum Structure
Year 1
Students are introduced to fundamental marketing principles, business and management basics, and their chosen language. The curriculum also includes modules focused on effective communication and global markets.
Year 2
This year advances your understanding of consumer behaviour, digital marketing, and marketing research while continuing language development through practical use and cultural immersion.
Year 3
Students typically spend this year abroad in a country where their chosen language is spoken, gaining linguistic fluency and international experience through study or work placements.
Year 4
The final year focuses on strategic marketing, global brand management, and leadership. A final dissertation or marketing project allows students to integrate language and marketing skills in a professional context.
Focus Areas:
International marketing, digital strategy, consumer insights, cross-cultural communication, foreign language proficiency.
Learning Outcomes:
Graduates will be equipped to communicate effectively in a second language, manage global marketing campaigns, analyze international markets, and adapt marketing strategies for diverse audiences.
Professional Alignment (Accreditation):
Accredited by the Chartered Institute of Marketing (CIM), enabling students to work toward professional qualifications during their studies.
Reputation (Employability & Rankings):
This interdisciplinary programme combines core marketing expertise with fluency in a modern language, preparing graduates for careers in international marketing and global business environments.
Here’s what experiential learning looks like in this programme:
Graduates typically enter roles such as international marketing executive, multilingual brand strategist, communications officer, or export marketing manager. This dual-focus program equips students with strong marketing knowledge alongside fluency in a modern language, preparing them for careers in global markets. Typical starting salaries range from £23,000 to £28,000 depending on language proficiency and role.
University Services to Support Employment
Students benefit from the university’s Careers Service, which offers job fairs, mock interviews, one-on-one guidance, and internships. The program includes support for language immersion and international placements, enhancing global employability.
Employment Statistics & Salary Figures
Around 91% of graduates are in work or further study within 15 months. Language and marketing graduates often secure higher starting salaries due to their bilingual edge, typically between £24,000 and £30,000.
University–Industry Partnerships
Aberystwyth University collaborates with businesses in Europe and beyond, providing placement opportunities and language-focused marketing projects. These connections support students in gaining relevant, cross-cultural experience.
Long-term Accreditation Value
The program may offer partial exemptions for Chartered Institute of Marketing (CIM) qualifications. The language component provides long-term career flexibility and international work opportunities.
Graduation Outcomes
Graduates emerge with strong communication, cultural fluency, and marketing strategy skills, suited to roles in international marketing, diplomacy, and multinational corporations.
Further Academic Progression:
Many graduates pursue master’s degrees in International Marketing, Translation & Interpretation, Global Business, or continue with professional certifications through CIM or language institutes.
UCAS Tariff: 120-104A Levels BBB-BCCInternational Baccalaureate: 30-28Minimum final GPA of 3.0 - 3.2, Plus one of the following: Minimum of 2 AP tests with scores of 3+ (subject-specific requirements for some degree programmes) Minimum of 2 High School Honors classes with B grades Minimum of 2 College Level classes with B gradesStandard XII Certificate from CBSE:75 % in year XII Std.A score of 70-80% in English from Indian Standard XII examinations conducted by CBSE.IELTS: 6.5 with minimum 5.5 in each component TOEFL iBT: 93 with minimum component scores: Reading 18, Listening 17, Speaking 20, Writing 17 International Marketing Executive – manages campaigns across global marketsBrand Manager – oversees brand presence in multilingual contextsDigital Marketing Specialist – handles online campaigns for international audiencesMarket Research Analyst – studies global consumer behavior and trendsExport Marketing Manager – promotes products in foreign marketsLocalization Specialist – adapts content for different languages and culturesSales Manager – leads international sales effortsPublic Relations Officer – handles media and public image in global marketsMarketing Consultant – advises on cross-cultural marketing strategiesTranslation Project Coordinator – manages multilingual marketing projects
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Aberystwyth University
