1. Aberystwyth University
  2. Program
  3. Bachelors
  4. BSc Marketing with Business and Management

BSc Marketing with Business and Management

3 Years On Campus Bachelors Program

Aberystwyth University

Program Overview

The BSc Marketing with Business and Management at Aberystwyth University blends specialist marketing knowledge with a broad understanding of business operations. It’s ideal for students who want to develop skills in both marketing strategy and business management to prepare for versatile career paths.

Curriculum Structure

Year 1

Students build a solid foundation through modules such as Marketing Principles, Management and Organisation, and Understanding the Economy, gaining insight into both marketing theory and the wider business environment.

Year 2

This stage introduces more focused topics like Consumer Behaviour, Digital Marketing, and Human Resource Management, encouraging students to apply concepts in practical business contexts.

Year 3

The final year covers advanced modules including Strategic Marketing, Marketing Communications, and Contemporary Management Issues, alongside an independent research project or dissertation.

Focus Areas

Marketing strategy, consumer behaviour, digital marketing, business operations, management skills.

Learning Outcomes

Graduates will be able to develop and implement marketing strategies, manage business operations, analyse market and organisational data, and apply leadership and communication skills in professional settings.

Professional Alignment (Accreditation)

Accredited by the Chartered Institute of Marketing (CIM), enabling students to gain professional recognition and access to additional qualifications.

Reputation

  • Known for high-quality teaching in both business and marketing.
  • Strong links with professional bodies and industry partners.
  • Supportive learning environment with access to dedicated career services.
  • Recognised for high levels of student satisfaction in national surveys.

Experiential Learning (Research, Projects, Internships etc.)

Studying Marketing with Business and Management at Aberystwyth University offers a rich blend of academic rigor and practical application, designed to build strategic, technical, and creative marketing capabilities. You’ll learn from expert faculty, engage with real-world challenges, and access advanced tools—positioning you for success in today’s fast-moving marketing landscape.

Here’s how you’ll gain hands-on experience and valuable professional skills:

  • Applied case studies and real-world scenarios: The program uses case-based learning to mirror contemporary business challenges, helping you practice strategic marketing and management in context.
  • CIM Professional Gateway: As a Chartered Institute of Marketing (CIM) Graduate Gateway Centre, Aberystwyth offers exemptions for certain CIM modules—allowing you to earn professional recognition while studying.
  • Digital and analytical tools: You’ll gain hands-on experience with platforms like Refinitiv Workspace—offering real-time financial data and analytics—and get training in Sage accounting software and Excel, which are embedded in core Business School modules.
  • Independent research project: In your final year, you’ll undertake a compulsory independent research project, letting you dive deeply into a marketing or business topic that interests you—sharpening analytical thinking, project management, and insight-driven results.
  • Small-group learning with industry exposure: Delivered through lectures, seminars, and tutorials, the program includes sessions with visiting marketing experts and practitioners—putting you in direct dialogue with industry experience.

Progression & Future Opportunities

Graduates from this program typically progress into roles such as Marketing Executive, Business Development Manager, Brand Manager, or Market Research Analyst. The combination of marketing expertise with strong business management skills prepares students for a wide range of career paths in both commercial and public sectors:

  • University services to support your employment
    Aberystwyth’s Careers Service offers personalised career advice, CV and interview support, employer networking events, and internship opportunities to help students gain practical experience and build industry connections.

  • Employment stats & salary figures

    • A high proportion of graduates are employed or in further study within six months of completing the degree.
    • Marketing and business graduates typically start on salaries between £21,000 and £27,000, with strong prospects for salary growth.
    • Many alumni report career progression into managerial or specialist marketing roles within a few years.

  • University–industry partnerships
    The university has links with a range of employers in Wales and across the UK, providing opportunities for live projects, placements, and work-based learning that enhance employability.

  • Long-term accreditation value
    The course is accredited by the Chartered Institute of Marketing (CIM), giving graduates exemptions from professional qualifications and providing a competitive edge in the job market.

  • Graduation outcomes
    Many graduates quickly secure skilled roles in marketing, communications, brand strategy, and business development, with opportunities to advance into leadership positions.

Further Academic Progression:
Graduates may choose to continue with postgraduate study in areas such as MSc Marketing, MSc Business Management, or an MBA. The CIM accreditation also allows for fast-tracked professional qualifications, enabling deeper specialization and career progression.

Program Key Stats

£19,190 (Annual cost)
£ 29
Sept Intake : 14th Jan


94 %

Eligibility Criteria

BBB - CCC
3.0 - 3.2
30 - 26
75

N/A
N/A
6.0
93

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and implements strategic marketing campaigns using digital and traditional media
  • Market Research Analyst – studies consumer behavior and market trends to guide decision-making
  • Brand Manager – shapes and maintains brand identity grounded in strategic insight
  • Digital Marketing Specialist – executes digital campaigns rooted in IT and analytics
  • Consumer Insight Analyst – applies psychology and management knowledge to interpret customer data
  • Product Manager – oversees product planning and marketing
  • blending business and marketing expertise
  • Business Development Manager – drives growth by leveraging business insights and marketing acumen
  • Public Relations Officer – manages communication and corporate image using marketing management skills
  • Advertising Account Planner – creates targeted advertising strategies across media platforms
  • Media Planner – selects optimal media channels to reach target audiences effectively

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