1. Aberystwyth University
  2. Program
  3. Bachelors
  4. BSc Psychology and Marketing

BSc Psychology and Marketing

3 Years On Campus Bachelors Program

Aberystwyth University

Program Overview

The BSc Psychology and Marketing at Aberystwyth University uniquely combines psychological theory with marketing principles to help students understand consumer behaviour deeply. It’s perfect for those wanting to apply scientific insights to marketing strategies and pursue careers in marketing, advertising, or consumer research.

Curriculum Structure

Year 1

Students study foundational topics in psychology such as Brain, Behaviour and Cognition, Research Methods, and Social and Individual Behaviour alongside core marketing modules including Marketing Principles, Fundamentals of Management, and Data Analytics. This year builds essential knowledge and skills in both disciplines.

Year 2

This year advances psychological studies with modules like Cognitive Psychology, Social Psychology, and Qualitative and Quantitative Research Methods. Marketing topics include Consumer Behaviour, Strategic Marketing, Branding, and Customer Relationship Management, blending theory with practical application.

Year 3

In the final year, students take advanced modules such as Behavioural Neuroscience and Developmental Psychology in psychology, while marketing modules include International Marketing, Marketing Communications, Business Strategy, and the Formulation of Marketing Plans. The year emphasizes research skills and strategic thinking.

Focus Areas

Consumer behaviour analysis, psychological applications in marketing, strategic marketing planning, digital marketing, and research methodologies.

Learning Outcomes

Graduates will be able to analyze consumer behaviour through psychological theories, develop and implement effective marketing strategies, conduct independent research, and communicate insights clearly in both psychology and marketing contexts.

Professional Alignment (Accreditation)

The program holds dual accreditation from the British Psychological Society and the Chartered Institute of Marketing, supporting professional progression in both psychology and marketing careers.

Reputation

  • Accredited by the British Psychological Society and the Chartered Institute of Marketing.
  • Access to modern research labs and dedicated psychology facilities.
  • Strong focus on employability through practical learning and placements.
  • Positive student satisfaction with teaching and support services.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Psychology and Marketing degree at Aberystwyth University offers a unique interdisciplinary approach, combining insights from psychology with practical marketing strategies. This program is designed to provide students with a comprehensive understanding of consumer behavior, marketing principles, and psychological theories, preparing them for dynamic careers in various sectors.

Experiential Learning Highlights:

  • Specialized Research Laboratories: Students have access to state-of-the-art facilities, including eye-tracking equipment, EEG labs, and sound-attenuated chambers. These resources enable hands-on experience in behavioral research and cognitive studies, bridging the gap between psychological theory and marketing practice.
  • Digital Marketing Tools: The curriculum incorporates training in industry-standard software such as Refinitiv Workspace and Sage Accounting. These tools are integrated into core modules, providing students with practical skills in data analysis, financial management, and digital marketing strategies.
  • Independent Research Project: In the final year, students undertake a compulsory independent research project. This opportunity allows for in-depth exploration of a marketing or psychological topic of interest, fostering critical thinking, research methodology, and analytical skills.
  • Collaborative Learning Environment: The program emphasizes collaborative learning through seminars and group projects. Students engage in live client projects and case studies, applying theoretical knowledge to real-world marketing challenges and developing teamwork and communication skills.
  • Employability Support: Aberystwyth University offers comprehensive employability support, including access to the Careers Service, placement opportunities, and networking events with industry professionals. These resources assist students in transitioning from academic studies to professional careers.

Progression & Future Opportunities

This unique interdisciplinary degree equips graduates for roles such as Consumer Behaviour Analyst, Marketing Executive, Market Researcher, or Brand Strategist. By blending psychological insights with marketing techniques, graduates gain a competitive edge in understanding and influencing consumer decisions:

  • University services to support your employment
    Aberystwyth’s Careers Service provides tailored career guidance, skills workshops, CV and interview preparation, and employer networking events to help students transition confidently into the workforce.

  • Employment stats & salary figures

    • A high percentage of graduates are employed or pursuing further study within six months of graduation.
    • Starting salaries typically range from £22,000 to £28,000, with growth potential as graduates build experience.
    • Alumni frequently move into roles that combine data analysis, consumer psychology, and marketing strategy.

  • University–industry partnerships
    The university maintains links with a variety of businesses and research organizations, offering placements, live projects, and internships that enhance employability and practical skills.

  • Long-term accreditation value
    The course’s focus on both psychology and marketing provides a broad foundation valued by employers across sectors. While the program is not professional accreditation based, the interdisciplinary skills offer strong career flexibility.

  • Graduation outcomes
    Graduates often find roles in marketing, advertising, market research, or consumer insight, with many advancing to specialist or managerial positions.

Further Academic Progression:
Graduates may choose to pursue postgraduate study in areas such as MSc Marketing, MSc Consumer Psychology, or related fields. This degree also offers a solid foundation for research degrees or professional qualifications in marketing and psychology.

Program Key Stats

£19,190 (Annual cost)
£ 29
Sept Intake : 14th Jan


94 %

Eligibility Criteria

BBB - CCC
3.0 - 3.2
30 - 26
75

N/A
N/A
6.5
93

Additional Information & Requirements

Career Options

  • Business/Brand Manager – blends understanding of consumer psychology with strategic marketing leadership
  • Digital Marketing Specialist – creates campaigns driven by cognitive insights and data analysis
  • Market Research Analyst – uses quantitative & qualitative psychology tools to interpret consumer behaviours
  • Consumer Insight Analyst – deciphers the motivations and emotions behind buying decisions
  • Advertising Account Planner – applies psychological models to craft compelling marketing messages
  • Media Planner – selects messaging channels based on audience behavioural insights
  • Corporate Communications Officer – shapes brand communications using both marketing strategy and psychological understanding
  • Public Relations Officer – manages reputation by leveraging knowledge of social and cognitive psychology
  • Marketing Consultant – offers expert advice by combining psychological theories and marketing principles
  • Research Analyst in Psychology or Business – conducts or supports research projects informed by both disciplines

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