BA Hons Marketing Communications Management with international experience

The BA (Hons) Marketing Communications Management degree at Bangor University is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing communications. The program emphasizes practical experience, creative thinking, and strategic planning, ensuring that graduates are well-prepared for successful careers in marketing.

Experiential Learning Highlights:

• Practical Application of Marketing Theories: Students engage in hands-on projects that involve designing websites, creating content, setting up marketing analytics, and pitching solutions to businesses. These activities allow students to apply theoretical knowledge to real-world scenarios, enhancing their problem-solving and analytical skills.
• Creative and Analytical Skill Development: The program fosters the development of both creative and analytical abilities. Students learn to evaluate marketing techniques, develop innovative strategies, and assess campaign effectiveness, preparing them for the multifaceted challenges of the marketing industry.
• Industry-Relevant Modules: The curriculum includes a range of modules focused on branding, consumer behavior, innovation, marketing analysis, campaign management, and digital marketing. These modules are designed to provide students with a comprehensive understanding of marketing communications and its applications in various contexts.
• Extracurricular Activities: Bangor University offers various extracurricular activities that complement academic learning. These activities provide students with opportunities to enhance their employability, build professional networks, and gain insights into the marketing industry.
• Experienced Faculty: The program is taught by highly qualified and experienced academics who bring insights from both practice and research. Their expertise grounds students' knowledge in real-world applications, ensuring that graduates are well-prepared for the demands of the marketing profession.

Graduates from this degree often move into roles such as Marketing Communications Executive, Brand Manager, Digital Marketing Specialist, or Public Relations Officer. The program develops practical and strategic marketing communication skills, preparing students for careers across marketing, media, and corporate communications:

• University services to support your employment
  Bangor University’s Careers and Employability Service offers one-to-one career guidance, CV and application reviews, interview preparation, networking events, and placement support to help students gain real-world experience.

• Employment stats & salary figures

  • A high proportion of graduates secure employment or further study within six months of graduation.
  • Starting salaries typically range from £20,000 to £27,000, with strong potential for growth in managerial or specialist roles.
  • Alumni report career progression into senior marketing, communications, and digital roles within a few years.

• University–industry partnerships
  The program collaborates with local and national businesses, marketing agencies, and media organizations, offering live projects, internships, and networking opportunities.

• Long-term accreditation value
  While the degree is not professionally accredited, it provides graduates with highly transferable marketing, communication, and management skills that are valued across sectors.

• Graduation outcomes
  Many graduates enter skilled marketing, communications, and brand management roles, with opportunities for advancement into leadership or specialist positions.

Further Academic Progression:
Graduates may continue with postgraduate study such as MSc Marketing Communications, MSc Digital Marketing, or an MBA. Professional certifications in digital marketing, public relations, or branding can also support career advancement and specialization.