BSc Hons Marketing with a placement year

The BSc (Hons) Marketing degree at Bangor University offers a comprehensive curriculum designed to equip students with the skills and knowledge necessary to excel in the dynamic field of marketing. The program emphasizes practical experience, strategic thinking, and creative problem-solving, ensuring that graduates are well-prepared for successful careers in marketing.

Experiential Learning Highlights:

• Industry-Relevant Curriculum: The program covers a wide range of topics, including branding, consumer behavior, innovation, marketing analysis, campaign management, and digital marketing. This diverse curriculum provides students with a solid foundation in both traditional and contemporary marketing practices.
• CIM Accreditation: The BSc (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM), the world's largest community of marketers. This accreditation allows students to gain exemptions from certain modules of the CIM's professional qualifications, enhancing their employability and professional development.
• Practical Application: Students engage in hands-on projects and case studies that simulate real-world marketing challenges. These activities allow students to apply theoretical knowledge to practical situations, developing their problem-solving and analytical skills.
• Guest Lectures and Industry Engagement: The program includes opportunities to interact with industry professionals through guest lectures, workshops, and networking events. These engagements provide students with insights into current marketing trends and practices, as well as opportunities to build professional connections.
• Personal and Professional Development: The curriculum incorporates modules focused on personal and professional development, helping students build essential skills such as communication, teamwork, and leadership. These modules prepare students for the demands of the marketing profession and enhance their employability.

Graduates typically pursue roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The program equips students with both theoretical knowledge and practical marketing skills, preparing them for success in diverse marketing environments:

• University services to support your employment
  Bangor University’s Careers and Employability Service provides tailored career guidance, CV and interview support, networking events, and placement opportunities to help students gain real-world experience and enhance employability.

• Employment stats & salary figures

  • A high proportion of graduates are employed or in further study within six months of graduation.
  • Starting salaries generally range from £20,000 to £27,000, with good prospects for career progression.
  • Alumni frequently advance into managerial or specialist marketing roles within a few years.

• University–industry partnerships
  The program maintains connections with local and national businesses, marketing agencies, and media organizations, offering live projects, internships, and networking opportunities.

• Long-term accreditation value
  The degree provides transferable skills in marketing, communications, and management that are valued across industries, supporting long-term employability and career growth.

• Graduation outcomes
  Many graduates enter skilled roles in marketing, digital media, and brand management, with opportunities to progress into leadership or specialist positions.

Further Academic Progression:
Graduates may pursue postgraduate studies such as MSc Marketing, MSc Digital Marketing, or an MBA. Professional certifications in marketing, digital strategy, or brand management can also help deepen expertise and advance career opportunities.