Marketing (with Foundation Year) BSc (Hons)

The Marketing (with Foundation Year) BSc (Hons) degree at Bangor University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program emphasizes practical experience, critical thinking, and creative problem-solving, ensuring that graduates are well-equipped to succeed in the dynamic field of marketing.

Experiential Learning Highlights:

• Foundation Year: The program begins with a foundation year that prepares students for the academic demands of the degree. This year focuses on developing essential skills in research, communication, and critical thinking, providing a solid base for the subsequent years of study.
• Real-World Projects: Throughout the course, students engage in projects that simulate real-world marketing challenges. These projects involve analyzing market trends, developing marketing strategies, and creating promotional materials, allowing students to apply theoretical knowledge to practical situations.
• Industry Collaboration: The program encourages collaboration with industry professionals through guest lectures, workshops, and networking events. These interactions provide students with insights into current marketing practices and trends, enhancing their understanding of the industry.
• Digital Marketing Tools: Students gain hands-on experience with various digital marketing tools and platforms, including social media analytics, content management systems, and email marketing software. This practical experience prepares students for the digital demands of modern marketing roles.
• Career Development Support: Bangor University offers career development services to support students in their professional growth. These services include CV workshops, interview preparation, and job search assistance, helping students transition from academic study to the workforce.

Graduates from this program are well-prepared for roles such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The foundation year ensures students gain essential business and marketing knowledge before progressing to the honours degree, giving them a strong start in their careers:

• University services to support your employment
  Bangor University’s Careers and Employability Service offers one-to-one guidance, CV and interview preparation, networking events, and placement support to help students gain practical experience and enhance their employability.

• Employment stats & salary figures

  • Most graduates are employed or in further study within six months of completing the degree.
  • Typical starting salaries range from £20,000 to £27,000, with strong potential for progression into management or specialist roles.
  • Alumni report career growth in marketing, communications, and brand management sectors.

• University–industry partnerships
  The program collaborates with local and national businesses, marketing agencies, and media organizations, offering live projects, placements, and networking opportunities to enhance practical skills and industry connections.

• Long-term accreditation value
  The degree provides transferable skills in marketing, business, and communications, valued by employers across sectors, supporting long-term employability and career advancement.

• Graduation outcomes
  Graduates typically enter skilled marketing roles, with opportunities to progress into leadership positions or specialist areas within a few years.

Further Academic Progression:
Graduates may pursue postgraduate study such as MSc Marketing, MSc Digital Marketing, or an MBA. Professional certifications in marketing, digital strategy, or brand management can also enhance career prospects and provide opportunities for specialization.