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The BA (Hons) Digital Marketing program is an accelerated degree designed to prepare students for fast entry into the digital marketing sector. The course focuses on core aspects of digital marketing including content creation, analytics, SEO, digital advertising, and social media management, while providing practical opportunities through live projects and industry partnerships.
Year 1
The first year introduces students to the fundamentals of marketing, digital platforms, and consumer behavior in online environments. Students learn to design and execute effective digital campaigns while building professional communication and analytical skills.
Year 2
The second year builds on this foundation with advanced modules in digital analytics, integrated marketing communications, and global digital strategy. Students complete a major project or dissertation with a focus on solving a real-world marketing problem, consolidating both theoretical and practical learning.
Focus Areas
Digital marketing, SEO, social media management, analytics, online advertising, and campaign development.
Learning Outcomes
Graduates will be able to develop, implement, and evaluate digital marketing campaigns, apply data-driven insights, and leverage digital tools to support brand growth in competitive markets.
Reputation
This accelerated program immerses you in creative marketing and advertising strategy, offering hands-on training in a dynamic, design-driven environment.
Experiential Learning Highlights:
Further Academic Progression:
MSc Digital Marketing, MSc Marketing Management, or MBAs focusing on digital innovation and leadership.
UCAS points: 120 UCAS Tariff points.This course does not require evidence of GCSE qualifications.A Level: 120 UCAS Tariff points / BBB (or equivalent); A maximum of four subjects will be consideredInternational Baccalaureate Diploma Obtain a minimum of 30 points overallIELTS 6.0 overall with no less than 5.5 in each band.CBSE: Requires the 12th Standard average of 60% with a minimum of 60% in Maths. The University also accepts Maths at Standard 10 with 65% from the Central Board.TOEFL: Overall score of 80 or above, including a minimum of 18 in Listening, 19 in Writing, 20 in Reading and 21 in Speaking.American HSD: Applicants must hold a high school diploma with a minimum GPA of 2.6 (75%), including grade C (70%/GPA 2.0) in English and, where required, in Maths for Business School or CEBE courses. They must pass three AP exams with scores of 3 or higher, with AP Maths (Calculus) required for CEBE courses needing A-Level Maths, except BMus applicants. Additionally, they must have either an ACT score of 21+ or a combined SAT score of 1100+ from two subjects.Digital Marketing Specialist – creates and manages online campaigns across platformsSEO/SEM Manager – optimizes websites for search engine visibility and paid adsSocial Media Manager – drives engagement and brand awareness on social platformsContent Marketing Manager – develops and manages digital content strategiesE-Commerce Manager – oversees online sales platforms and customer experienceDigital Advertising Executive – runs paid campaigns across GoogleMetaand other channelsEmail Marketing Specialist – designs and manages customer email campaignsWeb Analytics Manager – interprets digital data for performance optimizationInfluencer Marketing Manager – builds partnerships with influencers and online personalitiesDigital Marketing Consultant – advises businesses on improving digital presence
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Birmingham City University
