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The BA (Hons) Marketing degree provides a broad and comprehensive understanding of marketing principles, blending strategic theory with hands-on practice. The course is designed to prepare students for a wide range of careers in marketing, business, and communications by emphasizing creative thinking, consumer analysis, and digital engagement.
Year 1
In the first year, students explore the foundations of marketing, consumer behavior, and market analysis. They also gain skills in communication and professional development.
Year 2
The second year develops deeper knowledge of branding, digital marketing, and marketing research. Students are also exposed to live projects, working directly with businesses on marketing challenges.
Year 3
In the final year, students take on advanced modules in international marketing, strategy, and campaign planning. They also complete a dissertation or consultancy project, applying their learning to a real-world business context.
Focus Areas
Consumer behavior, branding, digital marketing, international marketing, market analysis, and strategy.
Learning Outcomes
Graduates will be equipped to analyze consumer markets, design marketing strategies, and deliver innovative campaigns across a range of industries.
Reputation
This degree develops well-rounded marketers through a mix of hands-on projects, professional placements, and industry engagement.
Experiential Learning Highlights:
Further Academic Progression:
MSc Marketing, MSc International Business, or professional marketing qualifications (e.g., CIM, CIPR).
UCAS Tariff Points: 112 UCAS Tariff points.This course does not require evidence of GCSE qualifications. A Level: 112 UCAS Tariff points / BBC (or equivalent); A maximum of four subjects will be consideredInternational Baccalaureate Diploma Obtain a minimum of 30 points overall.IELTS 6.0 overall with no less than 5.5 in each band.CBSE: Requires the 12th Standard average of 60% with a minimum of 60% in Maths. The University also accepts Maths at Standard 10 with 65% from the Central Board.TOEFL: Overall score of 80 or above, including a minimum of 18 in Listening, 19 in Writing, 20 in Reading and 21 in Speaking.American HSD: Applicants must hold a high school diploma with a minimum GPA of 2.6 (75%), including grade C (70%/GPA 2.0) in English and, where required, in Maths for Business School or CEBE courses. They must pass three AP exams with scores of 3 or higher, with AP Maths (Calculus) required for CEBE courses needing A-Level Maths, except BMus applicants. Additionally, they must have either an ACT score of 21+ or a combined SAT score of 1100+ from two subjects.Marketing Manager – plans and executes marketing strategiesBrand Manager – maintains and develops brand image and positioningMarket Research Analyst – researches consumer needs and market trendsAdvertising Executive – designs and manages advertising campaignsSales Manager – manages sales teams and customer relationshipsProduct Manager – oversees product strategy and launchesPublic Relations Officer – manages media and brand reputationDigital Marketing Specialist – develops digital campaigns and online strategyEvent Marketing Coordinator – organizes promotional and corporate eventsMarketing Consultant – provides expertise in overall marketing strategy
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Birmingham City University
