Enter OTP
3 Years On Campus Bachelors Program
Birmingham City UniversityThis program combines the principles of marketing with specialized training in advertising and public relations. It focuses on communication strategies, media relations, and brand storytelling, equipping students with the skills to manage promotional campaigns in today’s competitive market.
Year 1
Students begin with an introduction to marketing, communication principles, and consumer psychology. Foundational modules also include advertising and PR basics, providing a broad base for further study.
Year 2
The second year explores campaign development, digital PR, and media strategy. Students work on live briefs from industry partners, gaining real-world experience in building and executing communication campaigns.
Year 3
In the final year, students specialize in strategic advertising and PR, international communications, and brand management. The year culminates with a dissertation or final project that demonstrates their ability to apply theory in practice.
Focus Areas
Advertising, public relations, campaign management, media strategy, digital communications, and branding.
Learning Outcomes
Graduates will be able to plan and deliver integrated advertising and PR campaigns, manage media relations, and apply communication strategies to enhance brand value.
Reputation
This course integrates traditional marketing thinking with specialist communications, PR, and advertising strategies.
Experiential Learning Highlights:
Further Academic Progression:
MSc Advertising and Marketing Communications, MSc PR, or specialist postgraduate courses in digital communications and media strategy.
UCAS Tariff Points: 112 UCAS Tariff points.This course does not require evidence of GCSE qualifications. A Level: 112 UCAS Tariff points / BBC (or equivalent); A maximum of four subjects will be consideredInternational Baccalaureate Diploma Obtain a minimum of 28 points overall.IELTS 6.0 overall with no less than 5.5 in each band.CBSE: Requires the 12th Standard average of 60% with a minimum of 60% in Maths. The University also accepts Maths at Standard 10 with 65% from the Central Board.TOEFL: Overall score of 80 or above, including a minimum of 18 in Listening, 19 in Writing, 20 in Reading and 21 in Speaking.American HSD: Applicants must hold a high school diploma with a minimum GPA of 2.6 (75%), including grade C (70%/GPA 2.0) in English and, where required, in Maths for Business School or CEBE courses. They must pass three AP exams with scores of 3 or higher, with AP Maths (Calculus) required for CEBE courses needing A-Level Maths, except BMus applicants. Additionally, they must have either an ACT score of 21+ or a combined SAT score of 1100+ from two subjects.Advertising Account Executive – manages client campaigns and creative projectsPR Executive – develops media relations and communication strategiesBrand Communications Manager – oversees brand messaging and storytellingMarketing Communications Specialist – integrates advertising and PR campaignsCopywriter – creates persuasive content for ads and marketing materialsMedia Planner – selects and negotiates media placements for campaignsCorporate Communications Officer – manages internal and external communicationsEvent PR Coordinator – plans promotional and press eventsSocial Media PR Specialist – handles online reputation and influencer outreachAdvertising & PR Consultant – provides integrated advertising and PR solutions
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