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3 Years On Campus Bachelors Program
Bournemouth UniversityThe BA (Hons) Marketing Communications and Advertising at Bournemouth University combines core marketing principles with creative advertising and communications strategies. Students gain practical experience in designing campaigns, managing brand communications, and applying digital and traditional marketing tools, preparing them for careers in advertising, media, and marketing communications.
Curriculum Structure
Year 1
Students begin with foundational modules such as Principles of Marketing, Introduction to Advertising, Digital Media Fundamentals, and Consumer Behaviour. This year focuses on building analytical, creative, and communication skills while introducing core marketing and advertising concepts.
Year 2
The second year advances into applied marketing and communications with modules like Integrated Marketing Communications, Brand Management, Digital Advertising and Social Media, and Marketing Research. Students work on live projects and case studies, applying theory to practical scenarios and developing professional portfolios.
Year 3
In the final year, students tackle advanced topics such as Strategic Marketing Communications, Creative Advertising Campaigns, Media Planning and Evaluation, and a Dissertation or Consultancy Project. This year emphasizes strategic thinking, creativity, and professional application, preparing graduates for real-world marketing challenges.
Focus Areas
Advertising strategy, integrated marketing communications, brand management, digital marketing, media planning, and consumer insight.
Learning Outcomes
Graduates will be able to design and implement advertising campaigns, manage brand communications, apply digital marketing strategies, analyse consumer behaviour, and develop integrated marketing solutions.
Professional Alignment (Accreditation)
The programme is aligned with industry standards and prepares students for professional roles in marketing, advertising, and communications sectors.
Reputation
This program is designed to develop innovative marketing communications professionals with specific expertise in advertising strategy, creative development, and media planning.
Experiential Learning Highlights:
Industry-Led Projects
Engage in real-world industry briefs and co-create academic and professional research with staff, including consultancy projects for industry clients.
Global Work Placement
Complete a work placement anywhere in the world, providing opportunities to apply theoretical knowledge in practical settings, build professional networks, and enhance employability.
Creative Advertising Skills
Develop the knowledge and tools to launch creative advertising campaigns, including research, strategy, branding, creative media planning, and analysis.
Professional Development
Gain insights from experts in advertising, marketing communications, public relations, and digital media through guest lectures and workshops.
Career Opportunities
Graduates are well-prepared for roles such as Account Director, Creative Director, Planning Director, Digital Marketing Manager, Social Media Manager, and Qualitative Researcher.
Graduates are prepared for roles such as Marketing Executive, Advertising Account Executive, Digital Marketing Specialist, or Brand Manager. The programme equips students with both creative and strategic skills, enabling them to deliver impactful marketing campaigns across digital and traditional platforms.
University services to support your employment
Bournemouth University’s Careers & Employability Service offers one-to-one career coaching, CV and interview preparation, employer networking events, and access to placements and internships. Students can also benefit from industry guest lectures and mentoring.
Employment stats & salary figures
University–industry partnerships
The course includes live projects with real clients, partnerships with marketing and media agencies, and opportunities to gain professional experience through placements, ensuring practical exposure and networking opportunities.
Long-term accreditation value
While not professionally accredited, the degree provides strong practical and strategic marketing skills that are highly valued by employers, with many graduates progressing to professional certifications if desired.
Graduation outcomes
Alumni often progress into roles in marketing communications, advertising, brand management, and digital marketing, with opportunities for advancement into managerial or specialist positions.
Further Academic Progression
Graduates can continue their studies with:
GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system).104–120 UCAS tariff points from a minimum of two A-levels.International Baccalaureate Certificates 104–120 UCAS tariff points from a minimum of two Higher Level certificates.IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and readingCBSE: All India Senior School Certificate Examination (Standard XII) 60-70% TOEFL iBT (including Special Home Edition): 60-78 Overall and 12-19 in Listening, 13-18 in Reading, 18-19 in Speaking, and 21-23 in Writing.American High School Graduation Diploma with a minimum GPA of 3.0 out of 4.0, plus at least one of the following: SAT You will need a combined score between 1200 and 1300; ACT You will need a combined score between 24 and 26, depending on the course applied for; AP tests are required on courses which list required or relevant subjects. You will need 2 or 3 tests and the required score per subject will range between 3 and 5This course offers optional sandwich year, with either placement or international experience opportunities.Marketing Communications Manager – develops and manages integrated marketing campaignsAdvertising Executive – creates and executes advertising campaignsBrand Manager – oversees brand identity and messagingDigital Marketing Specialist – manages online campaigns and social media strategyPublic Relations Officer – handles corporate communications and media relationsContent Marketing Manager – develops marketing content strategiesMedia Planner – plans and coordinates advertising across media channelsMarket Research Analyst – analyzes consumer behavior and advertising effectivenessSocial Media Manager – plans and executes social media campaignsMarketing Consultant – advises organizations on communicationadvertisingand marketing strategies
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