Enter OTP
The BSc (Hons) Marketing at Bournemouth University provides students with a comprehensive understanding of marketing principles, consumer behaviour, and strategic brand management. The programme combines theoretical learning with practical experience, including digital marketing, market research, and live projects, preparing graduates for diverse careers in marketing and business.
Curriculum Structure
Year 1
Students develop foundational knowledge through modules such as Principles of Marketing, Introduction to Business, Digital Marketing Fundamentals, and Consumer Behaviour. This year focuses on building analytical, communication, and problem-solving skills while introducing core marketing concepts.
Year 2
The second year explores applied marketing topics with modules including Brand Management, Marketing Research, Integrated Marketing Communications, and Digital Marketing Strategy. Students work on practical projects and case studies, applying theoretical concepts to real-world marketing challenges.
Year 3
In the final year, students focus on strategic marketing with modules such as Strategic Marketing Management, Global Marketing, Innovation and Entrepreneurship, and a Dissertation or Consultancy Project. This year emphasizes professional application, critical thinking, and preparing graduates for marketing careers.
Focus Areas
Brand management, digital marketing, consumer insight, marketing research, strategic marketing, and integrated communications.
Learning Outcomes
Graduates will be able to analyse markets and consumer behaviour, develop and implement marketing strategies, manage brands effectively, conduct marketing research, and deliver professional marketing solutions.
Professional Alignment (Accreditation)
The programme aligns with the Chartered Institute of Marketing (CIM), offering pathways for professional recognition alongside the degree.
Reputation
This program is designed to equip students with a comprehensive understanding of marketing principles, preparing them for dynamic roles in various sectors.
Experiential Learning Highlights:
Industry Experience
Engage in a 30-week placement anywhere in the world, allowing students to apply theoretical knowledge in real-world settings, build professional networks, and enhance employability.
Live Marketing Briefs
Work on live marketing briefs for unit assessments, providing practical experience in developing and executing marketing strategies.
Professional Development
Gain insights from industry experts through guest lectures and workshops, enhancing understanding of current marketing trends and practices.
Global Perspective
Develop a global outlook on marketing, preparing students to navigate and succeed in diverse international markets.
Graduates are equipped for roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The programme develops both practical and analytical skills, enabling graduates to contribute effectively to marketing strategies across various industries.
University services to support your employment
Bournemouth University’s Careers & Employability Service provides personalised career coaching, CV and interview preparation, networking events, and access to placements and internships. Students also benefit from industry guest lectures and mentoring.
Employment stats & salary figures
University–industry partnerships
The programme includes live client projects, collaborations with marketing agencies, and opportunities for placement experiences, offering practical exposure to industry practices.
Long-term accreditation value
While not formally accredited, the degree equips graduates with transferable marketing skills highly valued by employers and provides a strong foundation for professional certifications.
Graduation outcomes
Alumni often progress into marketing, digital marketing, brand management, and market research roles, with opportunities to move into senior or strategic positions over time.
Further Academic Progression
Graduates can pursue postgraduate study such as:
GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system).104–120 UCAS tariff points from a minimum of two A-levels.International Baccalaureate Certificates 104–120 UCAS tariff points from a minimum of two Higher Level certificates.IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and readingCBSE: All India Senior School Certificate Examination (Standard XII) 60-70% TOEFL iBT (including Special Home Edition): 60-78 Overall and 12-19 in Listening, 13-18 in Reading, 18-19 in Speaking, and 21-23 in Writing.American High School Graduation Diploma with a minimum GPA of 3.0 out of 4.0, plus at least one of the following: SAT You will need a combined score between 1200 and 1300; ACT You will need a combined score between 24 and 26, depending on the course applied for; AP tests are required on courses which list required or relevant subjects. You will need 2 or 3 tests and the required score per subject will range between 3 and 5This course offers optional sandwich year, with either placement or international experience opportunities.Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online marketing campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – plans and executes advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
Bournemouth University
