1. Canterbury Christ Church University
  2. Program
  3. Bachelors
  4. BSc (Hons) Marketing

BSc (Hons) Marketing

3 Years On Campus Bachelors Program

Canterbury Christ Church University

Program Overview

The BSc (Hons) Marketing at Canterbury Christ Church University provides students with a strong foundation in marketing principles, consumer behavior, and strategic communication. The program is ideal for students seeking practical and theoretical knowledge to pursue careers in marketing, brand management, digital marketing, and advertising.

Curriculum Structure

Year 1

Students begin with foundational modules such as Introduction to Marketing, Introduction to Branding and Advertising, Introduction to Economics, and Managing People in Organisations. These courses establish the basic principles of marketing, business operations, and human resource management.

Year 2

The second year builds upon core knowledge with modules like Consumer Behaviour, Digital Marketing, Marketing Research, and Integrated Marketing Communications. Students develop analytical and strategic skills while learning to apply marketing concepts across digital and traditional platforms.

Year 3

In the final year, students focus on advanced topics including Strategic Marketing, Global Marketing, Marketing Analytics, and a Marketing Project. The year emphasizes real-world application of knowledge, preparing students for professional marketing roles.

Focus Areas

Strategic marketing, digital marketing, consumer behavior, marketing research, and integrated marketing communications.

Learning Outcomes

Graduates will be equipped to design and implement effective marketing strategies, analyze consumer behavior and market trends, utilize digital marketing tools, conduct research, and communicate marketing messages effectively across various channels.

Professional Alignment (Accreditation)

The program is aligned with professional bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), providing opportunities for students to pursue professional qualifications alongside their degree.

Reputation

  • Recognized for high-quality teaching and student support.
  • Holds a Silver rating in the Teaching Excellence Framework, reflecting strong academic standards.
  • Graduates have successfully pursued careers in marketing roles across the UK and internationally.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Marketing program at Canterbury Christ Church University equips students with the knowledge and practical skills required to thrive in the modern marketing industry. From understanding consumer behavior to developing branding strategies, the program blends theoretical insight with hands-on application to prepare graduates for dynamic marketing roles.

Experiential Learning Highlights:

  • Industry-Relevant Modules
    The curriculum includes courses such as Introduction to Marketing, Introduction to Economics, Branding and Advertising, and Managing People in Organisations. These modules provide foundational knowledge while allowing students to apply theory in practical scenarios.

  • Professional Placement Opportunities
    Students can choose a professional placement year between the second and final years of study. This provides real-world marketing experience, enhances employability, and develops professional networks.

  • Research-Informed Teaching
    The program incorporates current research findings into teaching, ensuring students engage with contemporary marketing theory and industry best practices.

  • Accreditation and Professional Development
    Accredited by the Chartered Institute of Marketing (CIM), the program allows students to pursue professional qualifications alongside their degree, boosting career readiness.

  • Practical Projects and Group Work
    Throughout the course, students complete live projects, case studies, and group assignments that simulate real marketing challenges, enabling collaboration and practical problem-solving.

  • Career and Employability Support
    The university provides workshops, mentoring, and career guidance to help students prepare for marketing roles immediately after graduation.

Progression & Future Opportunities

Graduates from this program are prepared for roles such as Marketing Executive, Digital Marketing Specialist, Brand Manager, or Market Research Analyst. The course combines practical marketing skills with business knowledge, equipping students to thrive in a range of industries:

  • University services to support your employment
    Canterbury Christ Church’s Career and Employability Service offers one-to-one career guidance, CV and interview preparation, networking events, and placement opportunities to help students gain real-world experience and connect with employers.

  • Employment stats & salary figures

    • A significant proportion of graduates are employed or in further study within six months of graduation.
    • Starting salaries typically range from £20,000 to £27,000, with strong potential for career growth.
    • Alumni often progress into managerial or specialist marketing roles.

  • University–industry partnerships
    The program has links with local and national businesses, providing live projects, internships, and networking opportunities that enhance employability.

  • Long-term accreditation value
    The degree develops transferable marketing and business skills that are valued across industries, supporting long-term employability and career advancement.

  • Graduation outcomes
    Many graduates enter skilled marketing roles, with opportunities to progress into specialist or leadership positions within a few years.

Further Academic Progression:
Graduates may pursue postgraduate study such as MSc Marketing, MSc Digital Marketing, or an MBA. Professional certifications in marketing, digital strategy, or brand management can also enhance career prospects and specialization.

Program Key Stats

£15500 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBC
2.5
29
60

N/A
N/A
6.0
60

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and implements marketing strategies
  • Brand Manager – manages brand identity and positioning
  • Digital Marketing Specialist – handles online campaigns and analytics
  • Market Research Analyst – studies consumer behavior and market trends
  • Product Manager – oversees product development and marketing
  • Advertising Executive – creates and executes advertising campaigns
  • Sales Manager – leads sales teams and strategies
  • Public Relations Officer – manages company image and media relations
  • Content Marketing Manager – develops marketing content strategies
  • Marketing Consultant – advises businesses on marketing strategy and performance

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