BSc (Hons) Marketing with Foundation Year

4 Years On Campus Bachelors Program

Canterbury Christ Church University

Program Overview

This four-year course begins with a foundation year to equip you with essential academic skills—like critical thinking, academic writing, and research methods—before progressing into full degree-level Marketing study. It’s perfect if you're building your confidence and aiming for solid academic footing before diving into core marketing knowledge.

Curriculum Structure

Foundation Year (Year 0)
This preparatory year covers academic and business fundamentals, including communication and academic skills, the business environment, and personal career development. It’s designed to help bridge the gap to undergraduate study in a supportive, small-class environment.

Year 1 (Core Marketing Year 1)
You embark on the core marketing degree, diving into foundational modules such as consumer behaviour, marketing principles, digital media basics, and business operations. The focus shifts to understanding the role of marketing within organisations and how to engage with customers effectively.

Year 2 (Core Marketing Year 2)
This year deepens your marketing knowledge through practical learning. You'll explore areas like marketing metrics, brand strategy, customer dynamics, and executing campaigns—often using case studies and live briefs to bring theory to life.

Year 3 (Final Year)
Here, you’ll refine your strategic thinking and marketing insight through advanced modules and a capstone project or dissertation. You'll be equipped to tackle complex marketing challenges and lead creative, data-driven campaigns.

Focus Areas
Academic writing & research, foundational marketing, consumer behavior, brand strategy, digital marketing, campaign execution, and strategic thinking.

Learning Outcomes
Graduates will emerge with academic confidence and advanced marketing expertise. You'll be equipped to critically analyze markets, craft impactful marketing strategies, apply digital tools, and communicate brand stories effectively.

Professional Alignment (Accreditation)
This degree is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), allowing you to pursue professional marketing qualifications alongside your degree.

Reputation

  • CIM and IDM accredited—blending academic and industry-recognized marketing standards
  • Designed with employability in mind through real-world projects and career support
  • Based at the Canterbury campus with excellent academic resources in a historic, supportive setting

Experiential Learning (Research, Projects, Internships etc.)

This four-year programme begins with a tailored foundation year that helps bridge the gap between prior qualifications and degree-level study. From the outset, you’re supported to build academic skills, business awareness, and confidence before progressing into the marketing-focused part of your degree.

So here’s what experiential learning looks like in this course:

  • Foundation Year support & skill-building: Through small-group teaching, you’ll develop academic writing, critical thinking, and time management. Modules focus on business, marketing awareness, research, communication, and personal development—a nurturing environment for academic success.
  • Live projects & case studies: From year one onward, engage with real-world marketing tasks, designing campaigns and applying consumer behaviour insights in a practice-rich curriculum.
  • Emerging marketing trends: Your degree connects theory to current industry developments, including AI, AR, and VR—giving you exposure to cutting-edge marketing tools and approaches.
  • Professional accreditation: The program is accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), and you can choose to complete professional qualifications alongside your main degree.
  • Industry engagement: You’ll work alongside marketing, PR, and advertising professionals through guest talks and workshops—gaining real-world insights and building networks.
  • Support for career readiness: From foundation year onward, the programme helps you develop self-awareness, employability traits, and preparation for your final-year studies and beyond.
  • Campus environment & learning resources: Studying in Canterbury places you in a UNESCO World Heritage location. The campus provides modern teaching facilities, the celebrated Augustine House library, sports centre, social spaces, and student support services.

Progression & Future Opportunities

Graduates from this program are well-prepared for dynamic roles such as marketing executive, digital marketing assistant, brand coordinator, and communications officer. The course builds a strong foundation in both theoretical and practical aspects of marketing, enabling graduates to thrive in diverse sectors like retail, media, non-profits, and startups.

  • University Services to Support Employment: The university’s dedicated Career and Enterprise Hub offers personalized career advice, CV clinics, mock interviews, and support with job search strategies. Students benefit from the Business School’s close ties to local employers and regular guest lectures from industry professionals. Employability is embedded through real-world projects, enterprise challenges, and opportunities to work on live briefs. A range of enterprise and entrepreneurship support is available, including business start-up advice and funding guidance.
  • Employment Statistics & Salary Figures: 91% of graduates from the Business School were in employment or further study within 15 months of graduating (Graduate Outcomes Survey). While salary data is subject to industry and location, marketing graduates in the UK generally earn £22,000–£32,000 early in their careers, increasing with experience.
  • University–Industry Partnerships: Strong regional business links enhance employability, including partnerships with SMEs, marketing agencies, and public sector organisations. Students can access internships, work placements, and consultancy opportunities via the university’s collaboration with local and regional enterprises.
  • Long-term Accreditation Value: Canterbury Christ Church University is a member of the Chartered Association of Business Schools (CABS), ensuring recognized academic standards. The program aligns with Chartered Institute of Marketing (CIM) standards, offering pathways for professional certification after graduation.
  • Graduation Outcomes: Graduates leave with a solid grasp of consumer behaviour, branding, integrated marketing communications, and digital strategy. The foundation year supports students in gaining academic confidence and study skills, making it an ideal route for those returning to education or changing academic direction.

Further Academic Progression
Graduates can go on to study a range of postgraduate degrees in areas such as Marketing, Digital Marketing, or Business Management. The university offers its own MSc Marketing and related master’s programs, as well as opportunities to pursue CIM qualifications or MBAs.

 

Program Key Stats

£15,500 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

DDE
2.5
27
60

6.0
75

Additional Information & Requirements

Career Options

  • Marketing Manager – crafts and delivers marketing strategies across sectors
  • Brand Manager – develops and sustains a brand’s image and market presence
  • Market Research Analyst – deciphers consumer behavior to guide business decisions
  • Consumer Insight Analyst – blends research with psychology to understand customers
  • Digital Marketing Specialist – executes online campaigns
  • SEO
  • and email marketing
  • Product Manager – stewards product development and positioning through its lifecycle
  • Business Development Manager – fuels growth by acquiring new clients and opportunities
  • Public Relations Officer – shapes company messaging and media relationships
  • Placement Coordinator – facilitates work placements and industry placements for students
  • Marketing Consultant – advises on marketing strategy using theoretical and practical foundations  

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