4 Years On Campus Bachelors Program
This four-year course begins with a foundation year to equip you with essential academic skills—like critical thinking, academic writing, and research methods—before progressing into full degree-level Marketing study. It’s perfect if you're building your confidence and aiming for solid academic footing before diving into core marketing knowledge.
Curriculum Structure
Foundation Year (Year 0)
This preparatory year covers academic and business fundamentals, including communication and academic skills, the business environment, and personal career development. It’s designed to help bridge the gap to undergraduate study in a supportive, small-class environment.
Year 1 (Core Marketing Year 1)
You embark on the core marketing degree, diving into foundational modules such as consumer behaviour, marketing principles, digital media basics, and business operations. The focus shifts to understanding the role of marketing within organisations and how to engage with customers effectively.
Year 2 (Core Marketing Year 2)
This year deepens your marketing knowledge through practical learning. You'll explore areas like marketing metrics, brand strategy, customer dynamics, and executing campaigns—often using case studies and live briefs to bring theory to life.
Year 3 (Final Year)
Here, you’ll refine your strategic thinking and marketing insight through advanced modules and a capstone project or dissertation. You'll be equipped to tackle complex marketing challenges and lead creative, data-driven campaigns.
Focus Areas
Academic writing & research, foundational marketing, consumer behavior, brand strategy, digital marketing, campaign execution, and strategic thinking.
Learning Outcomes
Graduates will emerge with academic confidence and advanced marketing expertise. You'll be equipped to critically analyze markets, craft impactful marketing strategies, apply digital tools, and communicate brand stories effectively.
Professional Alignment (Accreditation)
This degree is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), allowing you to pursue professional marketing qualifications alongside your degree.
Reputation
This four-year programme begins with a tailored foundation year that helps bridge the gap between prior qualifications and degree-level study. From the outset, you’re supported to build academic skills, business awareness, and confidence before progressing into the marketing-focused part of your degree.
So here’s what experiential learning looks like in this course:
Graduates from this program are well-prepared for dynamic roles such as marketing executive, digital marketing assistant, brand coordinator, and communications officer. The course builds a strong foundation in both theoretical and practical aspects of marketing, enabling graduates to thrive in diverse sectors like retail, media, non-profits, and startups.
Further Academic Progression
Graduates can go on to study a range of postgraduate degrees in areas such as Marketing, Digital Marketing, or Business Management. The university offers its own MSc Marketing and related master’s programs, as well as opportunities to pursue CIM qualifications or MBAs.
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