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3 Years On Campus Bachelors Program
De Montfort UniversityThe BA (Hons) Advertising and Marketing Communications programme at De Montfort University blends creative communication strategies with marketing principles. Students explore how advertising campaigns are developed, implemented, and evaluated, while gaining skills in brand communication, media planning, and consumer engagement.
Curriculum Structure
Year 1
Introduces Principles of Marketing, Advertising Fundamentals, Consumer Behaviour, and Media and Communication Strategies, building core creative and analytical skills.
Year 2
Focuses on applied modules such as Brand Communication, Integrated Marketing Campaigns, Market Research, and Digital Marketing. Students participate in live briefs and collaborative projects.
Year 3
Covers advanced topics including Strategic Advertising Management, Global Marketing Communications, Creative Campaign Development, and an Independent Project or Dissertation.
Focus Areas
Advertising strategy, brand communication, consumer psychology, media planning, and integrated marketing campaigns.
Learning Outcomes
Graduates will be able to create, plan, and evaluate advertising campaigns, apply market research to creative strategies, and integrate marketing communications effectively across multiple channels.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM), offering students opportunities for professional recognition.
Reputation
This program merges creative advertising with strategic marketing communication, developing adaptable graduates who can thrive in fast-moving media and brand environments.
Experiential Learning Highlights:
Industry-Ready Campaigns
Students work on live industry campaigns, allowing them to apply theory directly to real client briefs, develop creative strategies, and gain hands-on experience.
Professional Accreditation
Accredited by CIM (Chartered Institute of Marketing), IDM (Institute of Data & Marketing), and CIPR (Chartered Institute of Public Relations), providing recognized professional qualifications during the degree.
Block Learning & DMU Global Trips
Modules are taught in focused "block" format, allowing in-depth learning of one subject at a time. International exposure is offered through DMU Global, including academic trips such as exploring marketing strategies in cities like Dubai.
Prepares students for careers in advertising, brand management, public relations, media planning, and marketing strategy. Graduates develop creative, analytical, and communication skills to work in agency or corporate marketing environments.
University services to support your employment
DMU’s Careers Team offers career mentoring, interview coaching, CV support, industry networking, and access to internships through the DMU Works programme. Students also benefit from guest lectures by industry professionals.
Employment stats & salary figures
University–industry partnerships
Strong links with advertising agencies, PR firms, and marketing consultancies provide opportunities for live projects and placements.
Long-term accreditation value
The degree aligns with industry expectations, giving graduates transferable skills that are valued globally.
Graduation outcomes
Alumni work in advertising agencies, brand management roles, PR consultancies, and digital marketing firms.
Further Academic Progression
Options include MA Advertising and PR, MSc Marketing, or professional certifications like the CIM Diploma in Professional Marketing.
GCSEs Five GCSEs at grade 4 or above including English and MathsA levels: A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent.International Baccalaureate: 26+ points. IELTS score of 6.0 overall with 5.5 in each band (or equivalent) CBSE: Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. The University may also check your standard 10 results in English and Maths.American HSD: High School Diploma with a minimum GPA of 3.0, Advanced Placement, 2 subjects from group A or group B with grade 3 or aboveThis course offers the opportunity of an optional placement Year.Marketing Manager – develops and executes marketing strategiesAdvertising Executive – creates and manages ad campaignsBrand Manager – oversees brand positioning and identityDigital Marketing Specialist – runs online marketing initiativesMarket Research Analyst – interprets consumer and market dataPublic Relations Officer – manages company reputation and media relationsSales and Business Development Manager – drives sales growth and partnershipsSocial Media Manager – manages social media campaigns and engagementContent Marketing Manager – creates and curates marketing contentMarketing Consultant – advises on improving marketing performance
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