Enter OTP
The BA (Hons) Business and Marketing course integrates business management principles with marketing expertise, equipping students with skills for a broad range of commercial roles. Students study core business functions alongside marketing strategy, consumer behaviour, and digital innovation.
Curriculum Structure
Year 1
Covers Business Environment, Principles of Marketing, Accounting and Finance Fundamentals, and Digital Marketing Essentials.
Year 2
Includes Marketing Research, Brand Management, Operations and Supply Chain Management, and Strategic Marketing.
Year 3
Focuses on Global Marketing Strategy, Business Growth and Innovation, Entrepreneurship, and a Dissertation or Consultancy Project.
Focus Areas
Business strategy, marketing management, digital marketing, brand development, and entrepreneurship.
Learning Outcomes
Graduates will understand how to integrate marketing strategy within a business framework, manage operations effectively, and apply marketing knowledge to achieve business growth.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM) with options for professional qualifications.
Reputation
This hybrid program combines broad business education with a marketing specialization, aiming to produce agile, strategic thinkers ready for global business roles.
Experiential Learning Highlights:
Strategic Marketing in Real Contexts
The curriculum includes modules like marketing theory, digital business intelligence, and entrepreneurial problem-solving, and culminates in a mock business pitch based on real-world scenarios.
Block Mode & Practical Learning
Similar to other programs, teaching follows a block format—focusing on one subject at a time to deepen understanding. Modules revolve around live case studies and contemporary business challenges.
DMU Global Immersion
Opportunities are offered to broaden international perspectives through study abroad experiences or faculty-led field trips as part of DMU’s global engagement program.
Combines marketing expertise with business management knowledge, preparing graduates for roles such as Marketing Manager, Business Development Executive, Market Analyst, or Product Manager.
University services to support your employment
DMU Works provides professional mentoring, placement support, and employability workshops. Students also gain access to employer networking events.
Employment stats & salary figures
University–industry partnerships
Collaboration with local and national businesses for live case studies, consultancy projects, and placement opportunities.
Long-term accreditation value
Offers a strong foundation for professional recognition through organisations like the Chartered Institute of Marketing (CIM).
Graduation outcomes
Alumni enter marketing, business analysis, account management, and sales strategy roles across a variety of industries.
Further Academic Progression
Postgraduate options include MSc International Business and Marketing, MBA, or CIM professional qualifications.
GCSEs Five GCSEs at grade 4 or above including English and MathsA levels: A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent.International Baccalaureate: 26+ points. IELTS score of 6.0 overall with 5.5 in each band (or equivalent) CBSE: Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. The University may also check your standard 10 results in English and Maths.American HSD: High School Diploma with a minimum GPA of 3.0, Advanced Placement, 2 subjects from group A or group B with grade 3 or aboveThis course offers the opportunity of an optional placement Year.Marketing Manager – develops and executes marketing strategiesAdvertising Executive – creates and manages ad campaignsBrand Manager – oversees brand positioning and identityDigital Marketing Specialist – runs online marketing initiativesMarket Research Analyst – interprets consumer and market dataPublic Relations Officer – manages company reputation and media relationsSales and Business Development Manager – drives sales growth and partnershipsSocial Media Manager – manages social media campaigns and engagementContent Marketing Manager – creates and curates marketing contentMarketing Consultant – advises on improving marketing performance
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De Montfort University
