Enter OTP
The BA (Hons) Marketing degree focuses on contemporary marketing practices, consumer insight, and digital strategy. It prepares students to develop innovative marketing solutions for diverse industries.
Curriculum Structure
Year 1
Introduces Principles of Marketing, Digital Marketing Foundations, Consumer Behaviour, and Business Environment.
Year 2
Expands into Brand Management, Marketing Analytics, Integrated Marketing Communications, and Market Research Techniques.
Year 3
Emphasizes Strategic Marketing Management, Global Marketing, Innovation and Entrepreneurship, and a Final Project or Dissertation.
Focus Areas
Marketing strategy, digital marketing, brand management, consumer behaviour, and market analytics.
Learning Outcomes
Graduates will be able to design data-driven marketing strategies, manage brand positioning, and implement marketing campaigns across global markets.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM), providing access to professional pathways.
Reputation
This dynamic marketing degree emphasizes digital, strategic, and consumer-focused skills for modern businesses.
Experiential Learning Highlights:
Digital and Strategic Marketing Practice
Core modules like digital marketing, market insight, and campaign planning are delivered through practical, market-driven case studies and group challenges.
CIM Accreditation
As a CIM-accredited program, students gain professional credentials that support career advancement in marketing.
International Outlook via DMU Global
International opportunities such as summer schools, study abroad, and field trips are available to enrich learning with global business and marketing insight.
Equips graduates with core marketing knowledge, digital expertise, and strategic thinking skills suitable for roles such as Marketing Coordinator, Brand Executive, Digital Marketer, or Research Analyst.
University services to support your employment
DMU Works offers internships, employability mentoring, and access to graduate recruitment fairs. Students engage in real-world marketing projects with industry partners.
Employment stats & salary figures
University–industry partnerships
Engagement with local enterprises and global brands through guest lectures, consultancy projects, and placements.
Long-term accreditation value
Recognised as providing industry-relevant skills, with pathways to professional marketing accreditation.
Graduation outcomes
Graduates work in marketing strategy, campaign management, and brand development, with opportunities for international careers.
Further Academic Progression
Possible pathways include MSc Marketing, MSc Digital Marketing, or postgraduate business management degrees, alongside CIM qualifications.
GCSEs Five GCSEs at grade 4 or above including English and MathsA levels: A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent.International Baccalaureate: 26+ points. IELTS score of 6.0 overall with 5.5 in each band (or equivalent) CBSE: Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. The University may also check your standard 10 results in English and Maths.American HSD: High School Diploma with a minimum GPA of 3.0, Advanced Placement, 2 subjects from group A or group B with grade 3 or aboveThis course offers the opportunity of an optional placement Year.Marketing Manager – develops and executes marketing strategiesAdvertising Executive – creates and manages ad campaignsBrand Manager – oversees brand positioning and identityDigital Marketing Specialist – runs online marketing initiativesMarket Research Analyst – interprets consumer and market dataPublic Relations Officer – manages company reputation and media relationsSales and Business Development Manager – drives sales growth and partnershipsSocial Media Manager – manages social media campaigns and engagementContent Marketing Manager – creates and curates marketing contentMarketing Consultant – advises on improving marketing performance
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
De Montfort University
