BA Marketing and Management

This program combines contemporary marketing trends such as behavioural science and digital marketing with management options, including financial, entrepreneurial, and strategic components. Students will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends, and communicate brand strategy. The course is accredited by the Chartered Institute of Marketing (CIM), providing insights into strategic decision-making in marketing and effective techniques used to impact brands and consumer behaviour in the fast-paced business world.​

• Ranked Top 10 in The Complete University Guide 2025

• Lectures and small group seminars are supported by specialist workshops that offer hands-on experience with real-world marketing challenges using up-to-date tools and resources.
• Students benefit from one-on-one academic support and are encouraged to engage in self-directed learning to develop critical thinking skills.

• Assessment methods include a blend of written assignments, reports, projects, and presentations. 

Course Structure:

Year 1: Students focus on building a strong foundation in marketing, with an emphasis on both academic and professional skills. The goal is to equip students with the basic tools and knowledge needed to thrive in marketing roles, enhancing their critical thinking, research, and communication skills.

Year 2: Year 2 expands on the foundational knowledge gained in Year 1, diving deeper into marketing strategies, behavioral science, and research. The behavioral science module helps students understand consumer responses to marketing stimuli. Social marketing and sustainability also play a key role, with a focus on using marketing for social change. Optional modules allow students to explore brand strategy, entrepreneurship, and advanced digital marketing tools.

Year 3: In the final year, students apply their knowledge through specialized projects, such as a dissertation, marketing research project, or strategic marketing project. The final year is designed to prepare students for real-world marketing challenges and decision-making in a global context.