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4 Years On Campus Bachelors Program
Durham UniversityProgram Overview
This four-year route lets you study the full Marketing and Management curriculum and spend your third year at one of Durham University Business School’s international partner universities. It’s an ideal choice if you want to deepen your marketing expertise, develop a global mindset, and gain international experience while working on real business challenges.
Curriculum structure
Year 1
You begin with a shared core syllabus that builds foundational knowledge in marketing and management. Drawing from psychology, sociology, anthropology, and economics, you explore consumer behaviour, digital marketing, and business principles while developing your analytical and communication skills.
Year 2
In the second year, the focus shifts to more strategic areas: marketing communications, consumer behavioural science, branding, and market research form a central part of your learning. You also take modules in global environments, information systems, and may choose electives like entrepreneurship or operations.
Year 3 (Study Abroad)
This year is spent at a partner university abroad—options have included institutions across Australia, Canada, the USA, China, Germany, Spain, and more. You'll study marketing-related subjects in an international setting and develop cultural and language awareness.
Year 4
Returning to Durham, your final year combines a core dissertation or strategic management module with up to three optional advanced choices like Global Marketing, Social Marketing, Corporate Responsibility, Design Thinking or Leadership.
Focus areas:
Consumer behavioural science, data-driven marketing, global branding, strategic communication, and cross-cultural management.
Learning outcomes:
You will graduate with strong analytical, strategic and intercultural skills, combined with real-world marketing knowledge and global awareness.
Professional alignment (accreditation):
This degree is accredited by the Chartered Institute of Marketing (CIM), and delivered by Durham University Business School—one of the UK’s oldest, triple-accredited business schools (AACSB, AMBA, EQUIS).
Reputation (employability & rankings):
Durham is ranked 5th in the UK overall by the Complete University Guide 2026, with high standings for graduate prospects.
Past graduates have worked for top companies including Amazon, PwC, Virgin Media, NHS England, and more. Average graduate salary reported around £30,500.
The university holds strong support for employability through guest lectures, careers fairs, and personalised advising.
This four-year programme combines practical marketing and management training with valuable international experience. You’ll spend your third year studying abroad at one of Durham Business School’s partner universities—immersing yourself in a new culture and business environment while preparing for leadership in international settings.
So here’s what experiential learning looks like in this programme:
Graduates from this globally focused programme go on to careers like international marketing executive, brand strategist, global communications officer, or management consultant. The added year abroad boosts intercultural skills and employability, making students especially attractive to multinational employers. Average graduate salaries begin at around £33,000, with many alumni progressing into leadership roles within five years.
Here’s what makes this programme a smart launchpad for your future:
University Services to Support Employment
Durham’s Careers & Enterprise Centre works closely with study abroad students to offer personalised career planning, overseas internship guidance, and interview prep. You’ll also have access to global employer events and alumni mentors with international experience.
Employment Statistics & Salary Figures
Over 90% of Durham business graduates are in work or further study within 15 months. Those with international experience report higher starting salaries and better progression into competitive graduate schemes.
University–Industry Partnerships
The programme includes access to employers like Unilever, HSBC, Deloitte, L’Oréal, PwC, and Amazon—all of which value international awareness and cross-cultural communication. Many students complete internships or live projects during or after their year abroad.
Long-term Accreditation Value
Delivered by Durham University Business School, this degree holds triple accreditation (AACSB, EQUIS, AMBA), recognised globally by top employers and postgraduate institutions.
Graduation Outcomes
You’ll develop a strong foundation in marketing and management while gaining a unique global perspective—equipping you to thrive in fast-paced, international business environments.
Further Academic Progression:
After completing this degree, you could continue with a master’s in International Marketing, Global Business Strategy, Cross-Cultural Communication, or Digital Marketing. Many students also use their year abroad to explore future postgraduate options overseas or prepare for an international MBA.
IB: 37 with 666 in higher level subjects, including Mathematics. If you are not taking Mathematics at higher level, standard level Mathematics at grade 5 can be accepted.A level: AAA and a grade A/7 or above in GCSE Mathematics (if Mathematics is not studied at A-Level).IELTS: 6.5 with no component under 6.0TOEFL: 80 with no component under 20CBSE: Standard XII with an average score of 85% (best of 4 academic subjects, excluding Physical Education) with any prerequisite subjects at 85% or higher.Three AP test scores of: 5,5,5 OR Four AP test scores of: 5,5,4,4 , Two AP test scores of: 5,5 PLUS one of the following: SAT I: 1350 (min 700 RW, 650 M) ACT: 30 Honours Course: A One year-long equivalent Dual Enrolment/College course at AInternational Marketing Manager – leads campaigns across global marketsBrand Manager – manages brand strategy across regionsBusiness Development Manager – drives international expansion and growthProduct Manager – develops and markets products for diverse audiencesMarket Research Analyst – analyzes international consumer behaviorAdvertising Executive – creates culturally tailored advertising contentManagement Consultant – advises on global business and marketing strategySales Manager – oversees international sales operationsPR & Communications Officer – manages global brand reputationTrade Marketing Manager – aligns marketing with sales in overseas markets
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