Enter OTP
This course combines traditional and digital marketing to equip you with the necessary knowledge and expertise for a successful career, both locally and internationally. By completing this course, you will develop a strong understanding of various marketing aspects, opening up a wide range of career opportunities.
Marketing encompasses numerous facets within an organization, such as advertising, sales, market research, new product development, and brand creation, promotion, and protection. By comprehending the needs and desires of customers, a company can make itself, its products, or its services highly appealing to consumers.
Through the course, you will have the chance to engage in practical projects and case studies, thanks to the excellent industry connections maintained by the program. This hands-on experience allows you to apply the theoretical knowledge gained throughout the program.
To enhance employability and address the changing landscape of the industry, the International Marketing program has recently incorporated digital and data analytic modules. This addition ensures that you are equipped with the skills necessary to excel in the digital era.
For admission to the program, the following academic qualifications are accepted: A level: BCC, with a minimum of a grade C/4 in Maths and English at GCSE level. ILC Higher: H2 H3 H3 H3 H3, including a minimum of H3 in English, and Maths H5/O2. IB Diploma: 26 points, including the completion of Maths and English. BTEC: DMM Extended Diploma, accompanied by a minimum of a grade C/4 in Maths and English at GCSE level. SWAP: Law, Business, and Accounting - BBB. For entry into Year 3, applicants should have completed a College Higher National Diploma (HND) in a relevant field. The acceptable HNDs include Marketing, Advertising and PR, Retail Management, or Business. The HND should have achieved graded units with a minimum of AB or BA. Additionally, applicants must demonstrate proficiency in the English language, with an IELTS score of 6.0 overall, and no individual element scoring below 5.5, or an equivalent qualification.
International marketing graduates have a wide range of career optionsincluding roles such as marketing managerbrand managermarket researcherdigital marketing specialistinternational sales representativeand product development managerThey can work in various industriessuch as advertisingconsultingconsumer goodstechnologyand international trade
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
Glasgow Caledonian University
