BA (Hons) International Marketing

This program equips students with the skills to thrive in the global marketing industry, combining core business knowledge with specialist international marketing expertise. It emphasizes practical application, creativity, and an understanding of cultural contexts in global markets.

Experiential Learning Highlights:

• Industry Projects: Work on live briefs and consultancy projects with Scottish and international businesses, applying marketing theories to real-world challenges.

• Work Placement: Opportunity for a year-long placement or shorter internships to gain valuable industry experience and strengthen employability skills.

• Global Perspective: Modules and projects emphasize international case studies, preparing students for careers in global organizations.

• Professional Skills Development: Hands-on training in digital marketing, market research, and consumer behavior analysis, aligning with industry practice.

• Industry Networking: Guest lectures and workshops from marketing professionals and alumni provide insights into the sector.

• Study Abroad Options: Opportunities to study with partner universities across Europe, North America, and beyond, further enhancing global exposure.

This degree is ideal for students aiming to combine marketing expertise with an international outlook, preparing for careers in multinational corporations, global agencies, and international brand management.

Graduates are prepared for international careers in marketing, communications, and business strategy. Roles include International Marketing Executive, Global Brand Manager, Market Research Analyst, Business Development Manager, and Digital Marketing Specialist with a cross-border focus.

• University services to support your employment
  GCU provides employability support through its Careers Service, offering CV and application guidance, mock interviews, career mentoring, and networking events. Students benefit from industry-focused modules and opportunities to take part in internships and placements both in the UK and internationally.

• Employment stats & salary figures

  • Around 90% of graduates secure employment or further study within 15 months.
  • Starting salaries average £23,000–£28,000, with higher progression opportunities in international corporations or consultancy roles.

• University–industry partnerships
  Strong links with global companies, marketing agencies, and professional bodies enable students to gain practical experience via live projects, consultancy briefs, and placements. Partnerships also support career pathways in multinational organisations.

• Long-term accreditation value
  The programme is designed in alignment with the needs of international employers and provides a pathway to professional accreditations such as the Chartered Institute of Marketing (CIM).

• Graduation outcomes
  Alumni have gone on to work in multinational corporations, international NGOs, and global marketing agencies, specialising in market entry strategies, cross-cultural marketing, digital campaigns, and global brand management.

Further academic progression
Graduates may pursue a Master’s in International Marketing, MSc Digital Marketing, MSc International Business, or an MBA. Professional progression with CIM or Chartered Institute of Public Relations (CIPR) qualifications is also common.