BA Digital Media and Marketing

This blended Marketing and Media degree equips you with expertise in both strategic marketing and creative media practice. You'll build hands-on skills in content creation—like filmmaking and broadcasting—while also mastering marketing techniques that respond to consumer behavior and digital trends.

Experiential Learning Highlights:

• Creative Media Practice: You’ll actively engage in filmmaking, photography, broadcasting, and sound recording. These experiences are built using industry-standard production equipment, paving the way for a creative portfolio that shows your practical media abilities.
• Live Media Work Placement: You can opt for a media placement module—typically a semester-based experience—where tutors support you in selecting an organisation aligned with your interests. Recent student placements have included roles as production assistant in film, and social media content creator for a charity. One graduate’s placement at a BBC radio station helped launch a career at a major global brand.
• Extended Placement and International Options: Beyond the media-specific module, the program also offers a full placement year—you may choose to intercalate this year-long professional experience between Years 2 and 3. Alternatively, you can opt for study abroad or entrepreneurship years, broadening your skills, horizons, and career opportunity.
• On-Campus Innovation & Support: Keele Business School works closely with businesses through the Science & Business Park environment, offering direct visibility of innovation and networking opportunities while you study.
• Customisable Final Year Modules: As you advance, you can choose from optional modules that let you tailor your studies—such as creative scripting, documentary-making, marketing analytics, or deep dives into marketing theory—helping align your degree with your personal strengths and career goals.
• Full Placement Support Infrastructure: All Keele undergraduates benefit from dedicated placement services, including guidance from a placements team delivering personalised support—covering placement search, applications, interview prep, and preparations for entering the workplace.
• Rich Student Support Ecosystem: You'll be assigned an academic mentor and have access to a wide range of student support services—from disability services to learning support and counseling—ensuring you're supported on your journey.

Graduates from this program are well-prepared for roles such as Marketing Executive, Digital Media Specialist, Brand Manager, or Social Media Coordinator. By combining marketing knowledge with media and communication skills, students gain a versatile skill set that is highly valued across creative and corporate sectors:

• University services to support your employment
  Keele’s Careers & Employability Service offers tailored career guidance, CV and interview preparation, networking events, and internship support to help students gain real-world experience and build professional connections.

• Employment stats & salary figures

  • Most graduates are employed or pursuing further study within six months of completing the degree.
  • Starting salaries generally range from £20,000 to £28,000, with good opportunities for career progression.
  • Alumni often advance into specialist or managerial roles in marketing, media, and communications.

• University–industry partnerships
  The program collaborates with media companies, marketing agencies, and local businesses, offering live projects, placement opportunities, and networking events that enhance employability.

• Long-term accreditation value
  While the degree is not professionally accredited, it develops transferable marketing, media, and communication skills that are valued by employers across industries, supporting long-term career growth.

• Graduation outcomes
  Graduates commonly enter skilled roles in marketing, digital media, social media management, and brand communications, with opportunities to progress into leadership positions.

Further Academic Progression:
Graduates may continue with postgraduate studies such as MSc Marketing, MSc Digital Marketing, MSc Media Management, or an MBA. Additional professional certifications in digital marketing, social media strategy, or media analytics can enhance career opportunities and specialization.