BA Marketing

At Keele Business School, the Marketing BA combines foundational theory with practical, real-world application—ensuring you're ready to thrive in the dynamic marketing landscape. From day one, you’ll develop creative thinking, analytical expertise, and communication skills through immersive learning opportunities.

Experiential Learning Highlights:

• Placement and International Opportunities
  You can enhance your degree with a placement year, study abroad year, or entrepreneurship year between your second and final year. The placement year offers invaluable industry experience, professional networking, and practical application of course learning.

• Hands-On Work Placement Year
  Should you choose it, your placement could span 9–12 months in sectors like marketing, where prior students have interned with organisations such as L’Oréal, NHS, Nintendo, Bentley, Michelin, PwC, and more.

• Work Placement Module
  For those not taking a full placement year, an optional module lets you complete a shorter, approximately 75-hour placement. You’ll be supported by the university and can source your own opportunity or choose from university-provided roles.

• Live Simulations & Digital Project Work
  Through modules like “Digital Marketing in Action” and “Digital Showcase,” you’ll work with modern marketing technologies, simulate real campaigns, and showcase digital solutions, helping you build a tangible portfolio of your skills.

• Real-World Teaching & Assessment
  Your learning will include interactive lectures, hands-on data analysis labs (using tools like SPSS and NVivo), guest lectures, company visits, simulations, group projects, and reflective practice—delivering a true blend of theory and practice.

• Professional Project Options
  In your later years, you can choose a core Professional Project—this could be a research study, consultancy project, or strategic business proposal—shaping your studies around career interests.

• Career Development & Futures Support
  Keele’s Careers and Employability team offers mock interviews, CV support, career fairs, alumni mentoring, networking events, internships, and graduate job guidance—designed to help launch your marketing career confidently.

• Professional Accreditation
  The Marketing BA is accredited by the Chartered Institute of Marketing (CIM), supporting your professional development and offering enhanced career readiness.

Graduates from this program typically move into roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The course provides a strong foundation in marketing theory and practical skills, preparing students for diverse careers in marketing and related sectors:

• University services to support your employment
  Keele’s Careers & Employability Service offers personalised career guidance, CV and interview preparation, networking events, and internship support to help students gain practical experience and connect with potential employers.

• Employment stats & salary figures

  • A high proportion of graduates are employed or in further study within six months of graduation.
  • Starting salaries typically range from £20,000 to £28,000, with strong potential for career progression.
  • Alumni often advance into specialist or managerial marketing roles within a few years.

• University–industry partnerships
  The program has connections with businesses across multiple sectors, providing opportunities for live projects, placements, and industry networking.

• Long-term accreditation value
  While not professionally accredited, the degree equips graduates with transferable marketing and business skills that are valued across industries, supporting long-term employability.

• Graduation outcomes
  Many graduates enter skilled roles in marketing, digital media, and brand management, with opportunities to progress into leadership or specialist positions.

Further Academic Progression:
Graduates may pursue postgraduate programs such as MSc Marketing, MSc Digital Marketing, or an MBA. Professional certifications in digital marketing, branding, or marketing analytics can further enhance expertise and career prospects.