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The Digital Media and Marketing BA (Hons) at Keele University blends creativity with strategic thinking, preparing students to craft impactful digital content and marketing campaigns. It is ideal for students passionate about storytelling, media, and brand communication who want practical experience alongside theoretical knowledge.
Curriculum Structure:
Year 1:
Students start by building a solid foundation in digital media and marketing, exploring essential concepts and analytical frameworks. Modules like Marketing Fundamentals introduce key marketing principles, while Understanding and Producing Digital Media develops critical thinking about digital content in society. Social Media Content Creation provides hands-on experience producing engaging content for diverse audiences.
Year 2:
The second year deepens practical and professional skills. Students engage with real-world briefs and refine their strategic marketing abilities, exploring optional modules that may include documentary filmmaking, creative writing, or advanced marketing research. This stage emphasizes collaboration, problem-solving, and applying knowledge in authentic contexts.
Year 3:
The final year focuses on specialization and professional readiness. Students undertake a substantial final year project or work with employer-clients on live campaigns, tailoring their studies to career goals. Modules emphasize leadership in digital media, innovative content production, and strategic marketing analysis, consolidating expertise gained throughout the course.
Focus Areas: Content creation, digital strategy, marketing analytics, social media, branding, professional development
Learning Outcomes: Develop creative, professional, and technical expertise; critically evaluate media and marketing strategies; apply digital media skills ethically and strategically; manage personal and professional growth
Professional Alignment (Accreditation): Keele Business School partnerships with industry provide professional exposure; course aligns with contemporary marketing and media practice standards
Reputation (Employability Rankings): Recognized for strong employability outcomes through authentic work placements, real-world projects, and integration with industry partners
At Keele University, the Digital Media and Marketing BA (Hons) programme emphasizes learning by doing, ensuring students graduate with both creative flair and industry-ready skills. From the very beginning, you will engage in practical projects, using professional tools and collaborating with peers and real-world businesses. Keele’s campus and facilities provide an inspiring environment for hands-on exploration, enabling students to experiment, innovate, and develop a strong professional portfolio.
Students benefit from experiential learning in multiple ways, including:
Working in teams to create social media content in response to real industry briefs.
Access to digital marketing tools and software for analytics, content creation, and strategy.
Opportunities for internships and work placements within Keele Business School’s network of companies.
Final year projects that can be theoretical, practical, or client-based, tailored to individual career goals.
Use of specialized labs and creative media facilities to produce high-quality digital content.
Support from Keele’s libraries and digital resources for research and content development.
Engagement with the Business Innovation Park on campus, offering exposure to real-world business operations and networking opportunities.
This blend of academic knowledge, technical skills, and professional experience ensures that graduates leave fully equipped to thrive in the evolving digital media and marketing landscape.
Future Progression & Opportunities
Graduates of the Digital Media and Marketing BA (Hons) at Keele University leave equipped with both creative and strategic skills, ready to thrive in dynamic digital industries. Typical career paths include Digital Marketing Executive, Social Media Manager, Content Creator, and Brand Strategist:
University support for employment: Keele Careers and Employability Service offers tailored career guidance, CV and portfolio support, interview preparation, and work placement opportunities.
Employment stats and salary: Graduates in digital marketing roles often see starting salaries ranging from £22,000 to £28,000, with growth potential as experience and specializations increase.
University–industry partnerships: Keele Business School collaborates closely with companies located on campus, while the School of Humanities engages with creative and cultural industries, providing real-world project experience.
Long-term accreditation value: The program’s alignment with industry standards ensures professional recognition and strengthens credibility in global job markets.
Graduation outcomes: Students leave with a professional portfolio, hands-on experience from placements, and the critical and technical skills to succeed in diverse marketing, media, and communications roles.
Further Academic Progression:
Graduates can continue their studies with postgraduate programs such as MSc in Digital Marketing, MSc in Media Management, or MA in Creative Industries, expanding their expertise and opening pathways to senior strategic roles or academic careers.
A Level: BBC in three A Levels.IB: Diploma 554 in three Higher Levels or 29 points.GCSE or IGCSE English C or 4 / A level English Language or Literature: DIELTS: 6.0 with 5.5 in all componentsTOEFL: 79 with 17 (writing), 17 (listening), 18 (reading) and 20 (speaking) Indian English Requirements: Standard XII (ICSE, CBSE) English: 70% valid for 5 years (Western Bengal and other state boards, not including Punjab Board) English: 75%US English Requirements: Grade 12 High School Diploma English: C / 2.0 / AP English Language and Composition: Grade 3For Indian Applicants: Average of 65% from four subjects in the ICSE, CBSE or Western Bengal Standard XII, or average of 70% from four subjects in any other Standard XII.For US Applicants: 443 from three AP subjects / HSGD grade 12 English at 2.0, 70% or C or above OR3 SAT Subject Tests (SAT II) at 600 each / SAT Reasoning/SATR/SAT1 Pre-2016: Reading and Writing each with 550 (2 scores) OR A combination of SAT Subject Tests plus AP's totalling 3 / Post-2016: Evidence Based Reading and Writing at 550 (1 score) ORACT composite score 26 can be accepted as one A Level grade B / ACT (USA-American College Testing Program) Reading 25, English 24 and Writing (optional test) 6.Social Media ManagerContent StrategistDigital Marketing ExecutiveSEO SpecialistBrand ManagerInfluencer Marketing ManagerAdvertising ExecutiveMarketing AnalystEmail Marketing SpecialistE-commerce ManagerCreative DirectorCopywriterMedia PlannerUX/UI Content DesignerPublic Relations Officer
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Keele University
