Enter OTP
This three-year degree blends creative advertising techniques with core marketing principles, preparing students to craft compelling campaigns and understand consumer behaviour. It’s designed for those who want a career that combines creativity, strategic thinking, and data-driven marketing.
Curriculum structure
Year 1
You will explore the fundamentals of marketing and advertising, including modules on marketing principles, media and communication, and consumer behaviour. This year builds your understanding of how advertising fits within broader marketing strategies and business contexts.
Year 2
The focus shifts to developing skills in digital marketing, advertising campaigns, and brand management. You’ll study modules such as Creative Advertising and Digital Marketing, gaining hands-on experience with real-world projects and market research.
Year 3
Your final year covers advanced topics like Integrated Marketing Communications, Strategic Marketing, and Advertising Strategy. You will complete a dissertation or major project that showcases your ability to apply theory to practice and develop innovative marketing solutions.
Focus areas:
Creative advertising, digital marketing, brand strategy, consumer insights, campaign planning, and media communication.
Learning outcomes:
Graduates will have strong creative and strategic marketing skills, with the ability to design and implement effective advertising campaigns informed by market data and consumer behaviour.
Professional alignment (accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), offering exemptions towards professional marketing qualifications.
Reputation (employability rankings):
This three-year degree is delivered within Lancaster University Management School’s modern facilities, offering a blend of theoretical study, practical projects, and industry engagement.
So here’s what experiential learning looks like in this programme:
Live advertising campaigns & group projects: Collaborate on real and simulated briefs to develop creative strategies, media planning, and brand communication skills.
Industry-standard digital tools: Gain hands-on experience with software like Adobe Creative Suite, Google Analytics, and CRM platforms to design, analyze, and optimize marketing content.
Guest lectures and workshops: Learn directly from advertising professionals, media experts, and marketers through seminars, masterclasses, and networking events.
Final-year independent project: Undertake a dissertation or practical campaign project allowing you to explore an advertising or marketing topic in depth.
Work placement opportunities: Benefit from optional internship or placement schemes to gain real-world work experience within the advertising or marketing sectors.
Dedicated support & career services: Access Lancaster’s Careers Service for CV writing, interview preparation, employer networking, and job search guidance.
Modern campus facilities: Study in well-equipped lecture halls, creative studios, and collaborative workspaces within the Management School.
Graduates typically secure roles such as advertising executive, marketing coordinator, digital marketing specialist, or brand manager. Starting salaries usually range from £23,000 to £28,000, with strong potential for growth as experience is gained, reaching over £35,000 within five years.
Here’s why this programme is an excellent launchpad for your career:
University Services to Support Employment
Lancaster’s Careers Service provides tailored support including CV and interview workshops, employer networking events, and access to internships and graduate schemes. Students also benefit from mentoring programmes and career fairs.
Employment Statistics & Salary Figures
Around 90% of graduates are employed or in further study within 15 months. Many find roles that closely align with their studies, highlighting the programme’s practical relevance.
University–Industry Partnerships
The programme engages with employers from advertising, media, retail, and digital sectors, providing students with live projects, guest lectures, and networking opportunities with companies such as BBC, Sky, Google, Unilever, and WPP.
Long-term Accreditation Value
The degree is accredited by professional bodies including the Chartered Institute of Marketing (CIM), which enhances your professional credibility and career prospects.
Graduation Outcomes
Graduates gain skills in advertising strategy, digital marketing, brand management, and consumer behaviour, preparing them for diverse roles in marketing and communications.
Further Academic Progression:
Graduates may pursue postgraduate studies in advertising, digital marketing, brand management, or marketing analytics. The professional accreditation also supports progression towards specialised marketing qualifications.
IB: 35 points overall with 16 points from the best 3 HL subjectsIELTS: 6.5 overall with at least 5.5 in each componentTOEFL: 87 overall, minimum of 17 in listening, 18 in reading, 17 in speaking and 20 in writingIndian Certificate of Secondary Education (Standard XII): Pass with 70% to 87% average from the best 4 subjects, excluding Hindi and PE.This course is also available with the option to spend your third year on an industry placement or studying abroad at one of our partner universities before returning to Lancaster to complete your degree in year four. GCSE: English Language grade 5/BHigh School Graduation Diploma plus APs or Associate Degree HSGD - Complete High School Graduation Diploma with GPA 3.2 to 3.4 depending on the course Plus three APs with scores of 5,4,4 to 5,5,5 depending on the course* OR Associate Degree with a minimum GPA of 3.0 to 3.2 depending on the courseAdvertising Executive – creates and manages advertising campaignsMarketing Manager – plans and implements marketing strategiesBrand Manager – develops and maintains brand identityDigital Marketing Specialist – handles online marketing activitiesMarket Research Analyst – analyzes consumer data and market trendsMedia Planner – selects media channels for advertisingPublic Relations Officer – manages company reputation and communicationsContent Marketing Manager – produces marketing contentSales Manager – leads sales teams and client relationsMarketing Consultant – advises businesses on advertising and marketing strategies
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