BSc Hons Marketing (Study Abroad)

This three-year programme includes a year spent studying at one of Lancaster’s partner universities overseas, giving you insights into diverse markets and business practices while continuing to develop practical marketing skills.

So here’s what experiential learning looks like in this programme:

• Year abroad study (usually Year 2): Spend a full academic year at a partner institution abroad, gaining exposure to international marketing strategies, cultural business contexts, and new academic environments.

• Real-world marketing projects: Engage in group assignments, live marketing briefs, and consumer behaviour analyses to build teamwork and practical skills.

• Training with digital marketing tools: Gain hands-on experience with platforms like Google Analytics, CRM software, and Excel to support data-driven marketing decisions.

• Guest lectures and industry events: Benefit from talks and workshops by marketing professionals, enhancing your understanding of current industry trends.

• Final-year dissertation or applied project: Complete an independent research project or practical marketing campaign supervised by academic staff.

• Career development support: Access Lancaster’s Careers Service for guidance on placements, CV preparation, interview coaching, and employer networking.

• Modern campus facilities: Study in well-equipped lecture theatres, collaborative workspaces, and digital resource centres at Lancaster’s Management School.

Graduates typically move into roles such as international marketing executive, digital marketing analyst, brand manager, or market research consultant. The study abroad experience enhances cultural awareness and global business skills, giving graduates an edge in international companies. Starting salaries usually range from £24,000 to £29,000, with strong potential for career growth.

Here’s why this programme strengthens your career prospects:

• University Services to Support Employment
  Lancaster’s Careers Service offers tailored support including CV and interview workshops, employer networking events, and assistance with international internships. Study abroad students also receive guidance on maximizing global work experiences.

• Employment Statistics & Salary Figures
  Approximately 90% of marketing graduates find employment or further study within 15 months, with those completing study abroad often enjoying enhanced employability and competitive salary offers.

• University–Industry Partnerships
  The programme benefits from partnerships with multinational companies across sectors like FMCG, digital media, and consultancy. Opportunities for live projects and internships exist with firms such as Unilever, Google, and WPP.

• Long-term Accreditation Value
  The degree is accredited by the Chartered Institute of Marketing (CIM), providing professional recognition and improving your employability worldwide.

• Graduation Outcomes
  Graduates develop strong marketing knowledge alongside valuable international experience—ready to excel in global marketing, brand management, or digital marketing roles.

Further Academic Progression:
After this degree, students can progress to postgraduate studies in international marketing, digital marketing analytics, consumer behaviour, or business management. The global exposure and CIM accreditation also support advanced professional qualifications.