Marketing BSc Hons

This three-year degree is delivered through Lancaster University Management School, offering a strong foundation in marketing theory alongside hands-on projects and real-world applications.

So here’s what experiential learning looks like in this programme:

• Live marketing projects and group work: Collaborate with peers on real marketing briefs, campaigns, and consumer research to develop teamwork and strategic thinking skills.

• Industry-standard digital tools: Gain practical experience with platforms such as Google Analytics, CRM systems, Microsoft Excel, and digital marketing analytics to support data-driven decision-making.

• Guest lectures and workshops: Learn from marketing professionals through interactive sessions that connect academic theory with current industry practice.

• Final-year dissertation or practical project: Conduct an independent research project or marketing campaign to apply your knowledge creatively and analytically.

• Optional internships and placements: Take advantage of opportunities to gain work experience through internships or placements, enhancing your employability.

• Comprehensive career support: Access Lancaster University’s Careers Service for CV writing, interview preparation, networking events, and employer connections.

• Modern learning facilities: Study in well-equipped lecture theatres, computer labs, and collaborative spaces within the Management School.

Graduates typically move into roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Starting salaries generally range from £23,000 to £28,000, with many progressing to mid-level marketing roles earning £35,000+ within a few years.

Here’s why this programme can help you build a strong career:

• University Services to Support Employment
  Lancaster’s Careers Service provides dedicated support with CV and interview preparation, employer networking events, internships, and graduate recruitment fairs. The university also offers mentoring schemes and access to live consultancy projects.

• Employment Statistics & Salary Figures
  Around 90% of graduates are employed or in further study within 15 months of graduation, with many securing roles closely related to their degree.

• University–Industry Partnerships
  The programme maintains strong links with employers in sectors such as FMCG, digital media, retail, and consultancy. Students engage with companies like Unilever, Google, BBC, and WPP through guest lectures, internships, and live projects.

• Long-term Accreditation Value
  This degree is accredited by the Chartered Institute of Marketing (CIM), which enhances your professional standing and increases employability in marketing roles worldwide.

• Graduation Outcomes
  Graduates develop practical skills in marketing strategy, digital marketing, consumer insight, and data analytics—equipping them for a wide range of marketing roles or further academic study.

Further Academic Progression:
Graduates can pursue master’s degrees in digital marketing, marketing analytics, brand management, or business management. The CIM accreditation also supports progression to professional marketing certifications.