Enter OTP
In addition to giving you an excellent grounding in Marketing, the course allows you to experience a broad range of learning experiences, such as group projects, enabling you to grow your personal as well as academic skills. You will be able to explore a broad range of modules, both in Marketing and in other subject areas, thereby giving you a breadth of knowledge and experience. Through your core modules, you will learn about the role and importance of market research and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing.
The typical A-Level offer is: ABB, IB: 32. Minimum percentage required (12 standard or HSC) 75%. IELTS 6.5 overall with at least 5.5 in each component.
Advertising account executiveAdvertising account plannerAdvertising art directorMarket researcherMarketing executiveMedia buyerMedia plannerPublic relations account executive
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Lancaster University
