Enter OTP
This two-year accelerated degree is designed for students entering at Year 2, offering an intensive study of marketing management concepts and practices. It suits those who have prior relevant qualifications and want to fast-track their degree while gaining essential marketing skills.
Curriculum structure
Year 2
You will focus on core marketing modules including Marketing Management, Consumer Behaviour, and Marketing Research Methods. This year builds a strong foundation in marketing strategy, market analysis, and understanding customer behaviour.
Year 3
In the final year, you’ll deepen your knowledge with advanced modules such as Strategic Marketing, Brand Management, and Digital Marketing. You will also complete a dissertation or major project, allowing you to apply your marketing knowledge to real-world business challenges.
Focus areas:
Strategic marketing, consumer behaviour, brand management, digital marketing, marketing research, and market analysis.
Learning outcomes:
Graduates will have developed strong analytical, strategic, and creative marketing capabilities, alongside skills in independent research and project management.
Professional alignment (accreditation):
The program is accredited by the Chartered Institute of Marketing (CIM), offering exemptions towards professional marketing qualifications.
Reputation (employability rankings):
Lancaster University is regularly ranked among the UK’s top universities for business and marketing.
The university has strong industry connections and supports high graduate employability.
This two-year degree offers an accelerated pathway into marketing and management, focusing on advanced skills and practical experience in a condensed format. It’s ideal if you already have prior qualifications and want to fast-track your career.
So here’s what experiential learning looks like in this programme:
Intensive live marketing and management projects: Collaborate on real business challenges, marketing campaigns, and brand strategy exercises to sharpen teamwork and analytical skills quickly.
Hands-on experience with digital marketing tools: Use platforms such as Google Analytics, CRM software, and Microsoft Excel to analyze data and create effective marketing strategies.
Guest lectures and industry workshops: Learn from experienced marketing and management professionals through interactive seminars and networking events.
Final independent project or dissertation: Undertake a research or applied marketing project to demonstrate your knowledge and creativity under academic supervision.
Focused career support: Benefit from tailored advice on CVs, interviews, placements, and employer networking through Lancaster’s Careers Service.
Access to modern facilities: Study in well-equipped lecture theatres, collaborative workspaces, and computer labs within the Management School.
This two-year degree offers an accelerated pathway into marketing and management, focusing on advanced skills and practical experience in a condensed format. It’s ideal if you already have prior qualifications and want to fast-track your career.
So here’s what experiential learning looks like in this programme:
Intensive live marketing and management projects: Collaborate on real business challenges, marketing campaigns, and brand strategy exercises to sharpen teamwork and analytical skills quickly.
Hands-on experience with digital marketing tools: Use platforms such as Google Analytics, CRM software, and Microsoft Excel to analyze data and create effective marketing strategies.
Guest lectures and industry workshops: Learn from experienced marketing and management professionals through interactive seminars and networking events.
Final independent project or dissertation: Undertake a research or applied marketing project to demonstrate your knowledge and creativity under academic supervision.
Focused career support: Benefit from tailored advice on CVs, interviews, placements, and employer networking through Lancaster’s Careers Service.
Access to modern facilities: Study in well-equipped lecture theatres, collaborative workspaces, and computer labs within the Management School.
IELTS: 6.5 overall with at least 5.5 in each componentTOEFL: 87 overall, minimum of 17 in listening, 18 in reading, 17 in speaking and 20 in writingThis course is designed for students progressing from Lancaster's partner institutions or selected Lancaster degrees.This course also provides an opportunity for students on Lancaster University's BSc Business Management or BSc International Management degrees to switch to a marketing programme after their first year.For other students who have completed the equivalent of Year 1 at university and wish to transfer their degree to Lancaster, eligibility will be assessed on a case-by-case basis.These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.Marketing Manager – Develops and executes marketing strategies to promote products or servicesBrand Manager – Oversees the development and positioning of a brand in the marketDigital Marketing Specialist – Manages online marketing campaigns and strategiesMarket Research Analyst – Analyzes market trends and consumer behavior to inform business decisionsProduct Manager – Oversees the development and marketing of a product throughout its lifecycleAdvertising Executive – Plans and executes advertising campaigns across various mediaPublic Relations Officer – Manages the public image and communications of an organizationSales Manager – Leads and manages a sales team to achieve sales targetsContent Marketing Manager – Creates and manages content strategies to engage audiencesMarketing Consultant – Provides expert advice to businesses on marketing strategies and initiatives 
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