Marketing with Psychology BSc Hons

This three‑year degree is delivered jointly by Lancaster University Management School—the UK’s top-ranked business school by research power—and the Department of Psychology. You’ll explore how psychological theories drive consumer behaviour while building marketing strategy skills that employers love.

So here’s what experiential learning looks like in this programme:

• Real client research projects (Year 2): You complete market research assignments for external clients, applying marketing and psychology methods to real-world challenges and enhancing your consulting capabilities.

• Marketing-Me employability module (across all years): A compulsory career development module that includes LinkedIn strategies, CV building, career challenges, and the opportunity to earn “Marketing Me Student of the Year.”

• Dual-discipline teaching in consumer psychology: Year 2 covers cognitive psychology, consumer behaviour, and marketing research. Final year includes modules such as Advanced Social Psychology, Strategic Marketing, and Advanced Topics in Consumer Behaviour.

• Choice modules to personalise your degree: You also study a third subject beyond marketing and psychology—ranging from economics or entrepreneurship to languages or creative arts—giving unique flexibility.

• Guest lectures & networking by professionals: Regular input from marketing experts, researchers, and practitioners helps connect theory to practice and expand your professional network.

• Psychology Employability Programme (PEP): Engage in voluntary placements (e.g. research assistantships or community roles) to gain practical experience in psychology labs or charities, fitting around your studies.

• Independent research or applied final project: In Year 3, you can choose between a traditional dissertation or a strategic marketing or consumer‑psychology focused project.

• Lancaster Award & extracurricular network: Participate in employability and development activities like internships, career development, and community engagement across the university.

• World-leading research & resources: Study at LUMS, ranked #1 in the UK for research power, with strong links to industry and employer sectors including Unilever, Boots, Disneyland, and major ad agencies.

Graduates typically enter roles such as marketing executive, digital marketing specialist, brand manager, or market research analyst. Median earnings are approximately £25,000 in the year following graduation, rising to around £31,400 by Year 3 and £42,700 by Year 5 for business and management pathways.

Here’s why this interdisciplinary programme is a strong choice for your career:

• University Services to Support Employment
  The Management School offers an award-winning careers team and a module called Marketing Me, designed to support your professional development—from crafting CVs and LinkedIn profiles to networking, mentoring, and elevator-pitch practice. Every student can also participate in The Lancaster Award, which recognizes extracurricular and career-related achievements.

• Employment Statistics & Salary Figures
  Approximately 90% of marketing pathway graduates are in roles where their degree is essential or beneficial within 15 months, and over 80% report that their work aligns well with future plans.
  Psychology-related pathway data shows 70% in relevant roles, 81% engaged in work or study, and 60% reporting alignment with their plans.

• University–Industry Partnerships
  Lancaster marketing graduates have gone on to work at leading firms such as Disneyland, Boots, Barclaycard, Unilever, and agencies like Ogilvy & Mather, Leo Burnett, and Grey Advertising. The programme provides opportunities for consultancy projects, internships, and employer interactions starting from the first year.

• Long-term Accreditation Value
  Delivered through Lancaster University Management School (triple-accredited: AACSB, EQUIS, AMBA), the programme carries strong international academic recognition. The dual focus on marketing and psychology gives you a distinctive edge in roles that rely on consumer insight and data-driven strategy.

• Graduation Outcomes
  You’ll graduate equipped with deeper knowledge of consumer decision-making, psychological research methods, marketing analytics, and strategic communication. These competencies are especially valuable in fields like consumer behaviour research, neuromarketing, branding, and market insight roles.

Further Academic Progression:
After completing this degree, you’ll be well positioned to undertake postgraduate studies in marketing analytics, consumer psychology, digital marketing, behavioural economics, or business management. The interdisciplinary training also builds a strong foundation for research-based master's degrees or professional qualifications in either marketing or psychology.