BA Hons Marketing Management

This degree focuses on developing strategic marketing and management skills, preparing students for leadership roles in a variety of marketing environments.

Here’s what experiential learning looks like in this programme:

• Live marketing campaigns: Work with real businesses on projects to develop and implement marketing strategies.
• Use of digital marketing tools: Hands-on experience with platforms such as Google Analytics, CRM software, and social media management systems.
• Group projects and presentations: Build collaboration, communication, and leadership skills through team-based assignments.
• Case studies and simulations: Analyze real-world marketing and management challenges to develop strategic solutions.
• Guest lectures from industry professionals: Gain insights into current marketing practices and trends.
• Leeds Beckett University facilities: Access to dedicated marketing labs, computer suites, and resource-rich libraries.
• Career support and employability workshops: Receive guidance on CV writing, interview preparation, and networking opportunities.
• Final-year dissertation or consultancy project: Conduct an independent project to showcase your marketing management expertise.

Graduates typically move into roles such as marketing manager, brand strategist, digital marketing coordinator, or market research analyst. The course provides a strong foundation in marketing theory and practical management skills, preparing students for leadership roles. Starting salaries generally range from £23,000 to £28,000, with potential for rapid career advancement.

• University Services to Support Employment
  Leeds Beckett offers comprehensive career support, including one-on-one coaching, CV and interview workshops, employer networking events, and internship placements. The university’s strong local and national industry connections aid job placement.

• Employment Statistics & Salary Figures
  Over 90% of graduates are employed or pursuing further study within 15 months. Median starting salaries are around £24,000, increasing with experience and responsibility.

• University–Industry Partnerships
  The program maintains partnerships with marketing agencies, corporate firms, and public sector organizations, offering students live projects, placements, and guest lectures to enhance real-world learning.

• Long-term Accreditation Value
  The degree is aligned with Chartered Institute of Marketing (CIM) standards, enabling students to work toward professional marketing qualifications alongside their degree.

• Graduation Outcomes
  Graduates gain strong skills in marketing strategy, digital marketing, consumer insight, and leadership—making them competitive for mid to senior-level marketing roles.

Further Academic Progression:
Many graduates continue with postgraduate studies in Marketing, Digital Strategy, Business Leadership, or pursue CIM professional qualifications to boost their career trajectory.