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The three-year BA (Hons) Digital Marketing degree at Leeds Beckett University equips students with the skills to excel in today’s fast-paced digital marketing landscape. It combines core marketing theory with practical digital tools and techniques, preparing you for roles in SEO, social media, content creation, and data analytics.
Curriculum Structure
Year 1
You’ll be introduced to marketing fundamentals, digital marketing essentials, consumer behaviour, and communication skills. This foundation year develops your understanding of how digital channels shape marketing strategies.
Year 2
The second year expands your knowledge with modules in Social Media Marketing, Search Engine Optimisation (SEO), Digital Analytics, and Content Marketing. Hands-on projects and case studies simulate real-world digital marketing challenges.
Year 3
In your final year, you’ll focus on Digital Marketing Strategy, Campaign Planning, and Emerging Technologies in Marketing. A dissertation or consultancy project allows you to demonstrate your expertise by solving complex digital marketing problems.
Focus Areas:
SEO, social media, digital analytics, content marketing, digital strategy.
Learning Outcomes:
Graduates will be able to plan and execute digital marketing campaigns, analyze data to optimize performance, create engaging content, and adapt to evolving digital technologies.
Professional Alignment (Accreditation):
The course is designed to meet industry standards and supports pathways to professional digital marketing certifications.
Reputation (Employability & Rankings):
This degree equips you with practical digital marketing skills, combining theory with hands-on experience to prepare you for the fast-evolving digital marketing industry.
Here’s what experiential learning looks like in this programme:
Graduates often enter roles such as digital marketing specialist, SEO analyst, social media manager, or content strategist. The course focuses on practical digital marketing skills combined with strategic thinking, preparing students for careers in fast-growing digital sectors. Starting salaries typically range from £22,000 to £28,000, with strong opportunities for progression.
University Services to Support Employment
Leeds Beckett’s Careers & Employability Service offers tailored support including CV workshops, interview coaching, employer networking, and live project opportunities. The university’s strong ties with digital agencies provide students with placement and internship options.
Employment Statistics & Salary Figures
Over 90% of graduates are employed or in further study within 15 months. Median starting salaries for digital marketing roles start around £24,000, with rapid salary growth as experience develops.
University–Industry Partnerships
The program benefits from collaborations with leading digital marketing firms and tech companies in the Leeds area and beyond. Students work on real-world briefs and gain exposure to industry tools and platforms.
Long-term Accreditation Value
The course is aligned with professional standards and supports progression toward certifications like Google Ads, HubSpot, and CIM digital marketing qualifications, enhancing career prospects.
Graduation Outcomes
Graduates leave with expertise in digital marketing analytics, campaign management, SEO, and content creation—skills highly sought after in today’s job market.
Further Academic Progression:
Graduates often pursue postgraduate qualifications in Digital Marketing, Data Analytics, Marketing Strategy, or professional certifications from Google, CIM, and other recognized bodies.
Fees for this course are not yet confirmed.UCAS Tariff points: 112 points required.SAT Reasoning Test Grade: Score of 1270 (including a minimum of 650 in Reading and Writing, and 620 in Math) English language requirements: SAT Reasoning Test 650 in Reading and WritingAP: 2 Advanced Placement (AP) exam results Grade: 3 or aboveIELTS 6.0 with no skill below 5.5All India Senior School Certificate (CBSE) – English Grade 70% All India Senior School Certificate (CBSE) – English Grade 70% GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Digital Marketing Manager – plans and leads online marketing campaignsSEO Specialist – optimizes websites for search enginesPPC Manager – manages paid online advertising campaignsContent Marketing Manager – creates and distributes digital contentSocial Media Manager – oversees social media strategy and engagementEmail Marketing Specialist – designs targeted email campaignsWeb Analytics Specialist – analyzes website and campaign dataE-commerce Manager – manages online sales platformsDigital Brand Manager – builds brand presence in digital channelsDigital Marketing Consultant – advises on digital marketing strategies
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Leeds Beckett University
