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3 Years On Campus Bachelors Program
Leeds Beckett UniversityThis three-year BA (Hons) Marketing and Public Relations degree at Leeds Beckett University combines essential marketing knowledge with specialist public relations skills. It prepares students for careers in marketing, PR, brand management, and communications by focusing on real-world applications and digital strategies.
Curriculum Structure
Year 1
You’ll study foundational subjects such as Introduction to Marketing, Principles of Public Relations, Digital Media, and Communication Skills. The year builds your understanding of marketing basics alongside PR techniques and media literacy.
Year 2
This year deepens your expertise with modules in Integrated Marketing Communications, Campaign Planning, Media Relations, and Consumer Behaviour. Practical projects and live briefs provide experience in both marketing and PR settings.
Year 3
The final year focuses on Strategic Marketing, Crisis and Reputation Management, and a major research project or consultancy brief. You’ll develop strategic thinking and professional skills critical for marketing and PR leadership roles.
Focus Areas:
Marketing strategy, public relations, digital media, campaign management, brand communication.
Learning Outcomes:
Graduates will be able to design integrated marketing and PR campaigns, manage brand reputations, communicate effectively across media channels, and apply digital tools strategically.
Professional Alignment (Accreditation):
The program aligns with professional standards and supports progression to marketing and PR qualifications.
Reputation (Employability & Rankings):
This degree combines strategic marketing with media and communication skills, preparing students for careers in branding, public relations, digital marketing, and reputation management.
Key features of experiential learning in this programme include:
Graduates often pursue careers as PR executives, marketing coordinators, communications officers, brand managers, or media relations specialists. The program combines strategic marketing knowledge with media and communication skills, equipping students for work in diverse industries. Starting salaries typically range from £22,000 to £27,000.
University Services to Support Employment
Leeds Beckett offers robust career support through its Careers & Employability Service, including networking events, placement assistance, CV workshops, and alumni mentoring. Students also benefit from guest lectures and live projects with real clients.
Employment Statistics & Salary Figures
Over 93% of graduates are in employment or further study within 15 months. Salary progression is strong for those entering creative agencies, corporate communications, or digital PR roles.
University–Industry Partnerships
The course features strong links with local and national PR firms, marketing agencies, and media companies, offering placement opportunities and industry projects embedded into the curriculum.
Long-term Accreditation Value
The program is accredited by the Chartered Institute of Public Relations (CIPR), offering students a pathway to professional membership and networking within the industry.
Graduation Outcomes
Students graduate with a deep understanding of brand messaging, campaign management, and public engagement, making them strong candidates for roles in both private and public sector communications.
Further Academic Progression:
Graduates may pursue postgraduate degrees such as MA in Marketing Communications, Strategic Public Relations, Digital Marketing, or professional certifications from CIPR or CIM.
Fees for this course are not yet confirmed.UCAS Tariff points: 112 points required.SAT Reasoning Test Grade: Score of 1270 (including a minimum of 650 in Reading and Writing, and 620 in Math) English language requirements: SAT Reasoning Test 650 in Reading and WritingAP: 2 Advanced Placement (AP) exam results Grade: 3 or aboveIELTS 6.0 with no skill below 5.5GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Marketing Manager – plans and executes marketing campaignsPublic Relations Officer – manages media relations and corporate imageBrand Manager – develops and maintains brand identityDigital Marketing Specialist – handles online marketing strategiesEvent Coordinator – organizes promotional and PR eventsContent Creator – produces marketing and PR materialsMedia Relations Specialist – builds and manages press relationshipsAdvertising Executive – creates advertising campaignsCorporate Communications Officer – manages internal and external communicationsMarketing Consultant – advises businesses on marketing and PR strategies
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