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4 Years On Campus Bachelors Program
Liverpool John Moores UniversityThe BA (Hons) Business with Digital Marketing (with Foundation Year) at LJMU provides a comprehensive introduction to business and marketing, beginning with a foundation year to build essential academic and professional skills. The programme develops expertise in digital marketing, business strategy, consumer behaviour, and data-driven decision-making, preparing students for careers in marketing, management, and digital industries.
Curriculum Structure
Foundation Year
Students build core skills in modules such as Introduction to Business, Principles of Marketing, Academic Skills for Higher Education, and Digital Literacy. This year equips students with the knowledge and confidence required for degree-level study.
Year 1
Introduces key business and marketing concepts through modules like Principles of Marketing, Business Environment, Digital Marketing Fundamentals, and Organisational Behaviour. Students gain foundational skills in analysis, communication, and problem-solving.
Year 2
Focuses on applied digital marketing and business modules, including Consumer Behaviour, Digital Marketing Strategy, Marketing Research, and Brand Management. Students engage with practical projects and case studies to apply theory in real-world contexts.
Year 3
The final year emphasizes strategic and professional skills with modules such as Strategic Marketing Management, Social Media Marketing, Global Marketing, and a Marketing Dissertation or Consultancy Project. Students consolidate their knowledge and demonstrate professional-level digital marketing capabilities.
Focus Areas
Digital marketing, social media strategy, brand management, consumer insight, business strategy, and marketing analytics.
Learning Outcomes
Graduates will be able to design and implement digital marketing campaigns, analyse consumer behaviour, manage brands, apply business strategy to marketing challenges, and deliver data-informed marketing solutions.
Professional Alignment (Accreditation)
Aligned with the Chartered Institute of Marketing (CIM), offering pathways to professional qualifications alongside the degree.
Reputation
This program is designed to provide a comprehensive understanding of business principles combined with specialized digital marketing skills, preparing students for dynamic roles in the digital economy.
Experiential Learning Highlights:
Graduates are prepared for roles such as Digital Marketing Executive, Social Media Manager, Marketing Coordinator, or E-commerce Specialist. The programme combines foundational business knowledge with practical digital marketing skills, ensuring students are work-ready for modern marketing environments.
University services to support your employment
LJMU’s Careers & Employability Service provides one-to-one career guidance, CV and interview support, workshops, employer networking events, and access to internships and placement opportunities. Students can also benefit from mentoring schemes and skill development programs.
Employment stats & salary figures
University–industry partnerships
The programme includes live projects and consultancy opportunities with local and national businesses, providing hands-on experience in digital campaigns, social media strategy, and marketing analytics.
Long-term accreditation value
While the degree itself is not professionally accredited, it provides transferable business and digital marketing skills highly valued by employers, and offers a pathway to professional certifications such as CIM digital marketing qualifications.
Graduation outcomes
Graduates often secure roles in digital marketing, social media management, e-commerce, and brand coordination, with opportunities to advance into strategic or managerial positions.
Further Academic Progression
Graduates can continue their studies with:
A levels DDD Minimum Number of A Levels: 2 Maximum AS UCAS Points: 20IELTS: 6.0 overall with no component below 5.5, taken within two years of the course start date.TOEFL IBT Grade required: 78 Overall with R18, W17, L17, S20.American HSD: High School Diploma plus one of the following: ACT with 20 or above. 1 AP with a score of 3. International SAT score of 1000 (old SAT1).CBSE: Standard XII English state boards with a score of 70% or above accepted as an alternative to IELTSGrade 4 or grade C or above in English Language and Mathematics/ Numeracy.International Baccalaureate -Acceptable on its own and combined with other qualifications.Digital Marketing Executive – plans and runs online campaignsSocial Media Manager – develops brand presence across digital platformsE-commerce Manager – oversees online sales strategies and platformsSEO/SEM Specialist – improves website visibility and search performanceMarketing Analyst – interprets data to optimize marketing effectivenessContent Marketing Manager – creates and manages engaging digital contentEmail Marketing Specialist – designs and manages targeted email campaignsDigital Advertising Executive – manages paid media and online ad placementsBrand and Communications Executive – aligns digital marketing with brand strategyBusiness Development Executive – supports growth through digital and marketing initiatives
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