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The BA (Hons) Marketing at LJMU equips students with a comprehensive understanding of marketing principles, consumer behaviour, branding, and digital marketing. The programme combines theoretical knowledge with practical experience, preparing graduates for dynamic careers in marketing, digital media, and business strategy.
Curriculum Structure
Year 1
Students develop core marketing knowledge through modules such as Principles of Marketing, Introduction to Digital Marketing, Consumer Behaviour, and Business Environment. This year focuses on analytical, communication, and problem-solving skills essential for marketing practice.
Year 2
The second year builds applied marketing expertise with modules like Marketing Research, Brand Management, Digital Marketing Strategy, and Integrated Marketing Communications. Students engage in practical projects and case studies to apply theory to real-world marketing challenges.
Year 3
In the final year, students focus on strategic marketing with modules such as Strategic Marketing Management, Global Marketing, Innovation and Entrepreneurship in Marketing, and a Marketing Dissertation or Consultancy Project. This year emphasizes professional application, critical thinking, and preparation for marketing careers.
Focus Areas
Brand management, digital marketing, consumer insight, marketing strategy, market research, and integrated communications.
Learning Outcomes
Graduates will be able to develop and implement marketing strategies, analyse consumer behaviour, manage brands, utilise digital marketing tools, and deliver professional marketing solutions.
Professional Alignment (Accreditation)
The programme is aligned with the Chartered Institute of Marketing (CIM), providing opportunities for professional recognition and qualifications alongside the degree.
Reputation
This program offers a comprehensive education in marketing, blending theoretical knowledge with practical skills to prepare students for diverse roles in the marketing profession.
Experiential Learning Highlights:
Live Industry Projects: Engage in real-world marketing projects, collaborating with businesses to develop and implement marketing strategies, providing hands-on experience and enhancing problem-solving skills.
Placement Opportunities: Optional placements allow students to gain practical experience in the marketing field, applying academic knowledge in professional settings and building industry connections.
Employability Skills Development: Dedicated modules focus on developing essential employability skills, including communication, teamwork, and leadership, to prepare students for successful careers in marketing.
CIM Accreditation: The program is accredited by the Chartered Institute of Marketing (CIM), providing students with industry-recognized qualifications and enhancing their professional credibility.
Career Support Services: Access to comprehensive career services, including workshops, mentoring, and networking events, to support students in securing employment and advancing their careers in marketing.
Graduates are ready for roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The programme combines practical marketing skills with strategic understanding, preparing students to operate effectively in both traditional and digital marketing environments.
University services to support your employment
LJMU’s Careers & Employability Service provides one-to-one career guidance, CV and interview coaching, workshops, networking events, and access to placement opportunities. Students can also engage with employer projects and mentoring schemes.
Employment stats & salary figures
University–industry partnerships
Students work on live briefs with national and local companies, gaining practical experience in marketing campaigns, social media strategy, and brand management. Partnerships with local agencies and corporate firms provide industry insight and networking opportunities.
Long-term accreditation value
While the programme itself is not formally accredited, it equips graduates with transferable skills in marketing and business strategy and provides a pathway to professional qualifications with the Chartered Institute of Marketing (CIM).
Graduation outcomes
Alumni typically enter roles in marketing, digital marketing, brand management, advertising, and market research, with opportunities to advance into leadership and strategic positions.
Further Academic Progression
Graduates can pursue postgraduate study such as:
Optional Placement year available.GCSE: Grade 4 or grade C or above in English Language and Mathematics/ Numeracy.A levels BBC Minimum Number of A Levels: 2 Maximum AS UCAS Points: 20TOEFL IBT Grade required: 78 Overall with R18, W17, L17, S20.IELTS: 6.0 overall with no component below 5.5, taken within two years of the course start date.CBSE: Standard XII English state boards with a score of 70% or above accepted as an alternative to IELTSAmerican HSD: High School Diploma, with a minimum GPA 3.0, plus one of the following: ACT with a score of 24. 2 APs with a grade of 3 or above – subject requirements may be stipulated for certain courses (for example, Physics and/or Maths for Engineering courses). International SAT score of 1100 (old SAT1).Marketing Manager – develops and implements marketing strategiesBrand Manager – manages brand identity and positioningDigital Marketing Specialist – handles online campaigns and analyticsMarket Research Analyst – studies consumer behavior and market trendsProduct Manager – oversees product development and marketingAdvertising Executive – plans and executes advertising campaignsSales Manager – leads sales teams and strategiesPublic Relations Officer – manages company image and media relationsContent Marketing Manager – develops marketing content strategiesMarketing Consultant – advises businesses on marketing strategy and performance
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Liverpool John Moores University
