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3 Years On Campus Bachelors Program
London Metropolitan UniversityThe BA (Hons) Business Management and Marketing degree combines core business principles with specialist marketing knowledge. Students gain insights into management practices while also focusing on marketing communications, strategy, and consumer engagement. This dual approach prepares graduates for a wide range of roles across industries.
Year 1
Students are introduced to management fundamentals, organizational behavior, and the foundations of marketing. The first year also covers business economics and academic skills for higher education.
Year 2
The second year explores business operations, digital marketing, and consumer research. Students also develop practical skills in leadership and decision-making, preparing them for real-world challenges.
Year 3
In the final year, students study advanced modules in international business, marketing strategy, and project management. The year culminates with a dissertation or consultancy project, integrating business and marketing knowledge.
Focus Areas
Business operations, management, consumer behavior, marketing strategy, and leadership.
Learning Outcomes
Graduates will be able to apply business management theories in practical settings, design and evaluate marketing campaigns, and demonstrate leadership in organizational and marketing contexts.
Reputation
This degree combines core business management with specialist marketing knowledge, preparing graduates for versatile careers.
Experiential Learning Highlights:
Further Academic Progression:
MSc Business Management, MSc Marketing, or MBAs with a marketing concentration.
A-Levels: a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)IELTS Including IELTS Indicator/IELTS online/IELTS One Skill Retake OSR (both parts must be recorded and verified separately) Overall score of 6.0 with 5.5 in each componentTest of English as a Foreign Language – Internet Based Test (TOEFL iBT) including Home Edition Overall score of 72 with component scores: Listening: 17 | Reading: 18 | Writing: 17 | Speaking: 20American HSD: One of the following award qualifications: SAT: score of 1100 (550+ in both subjects) ACT (American College Test): score of 22 Advanced Placement (AP) Tests: two passes with grade 3 and above in relevant subjects At least one year (30 credits) at a US community college or university with a cumulative GPA of 2.7 A combination of AP exams, SATs and IB HL modules will be considered. Accepted combinations are 1 AP (3+) and 1 SAT (550+) 1 AP (3+) and 2 HL IB modules (H5+) 1 SAT (550+) and 2 HL IB modules (H5+)IB: A common combination for 96 UCAS points is three Grade 5s in Higher Level subjects, or a mix of 6, 5, and 4 in HL subjects. A CCC grade combination in A-levels is roughly equivalent to a score of 26-24 in the IB DiplomaBusiness Development Manager – identifies new opportunities and client partnershipsMarketing Manager – plans and implements marketing strategies for growthSales and Marketing Executive – integrates sales and marketing functionsProduct Manager – develops business cases and manages product lifecyclesBrand Manager – oversees branding strategies and executionCorporate Communications Manager – aligns business goals with communication strategiesProject Manager – leads business and marketing initiatives across teamsMarket Research Analyst – provides insights to drive business and marketing decisionsEntrepreneur/Startup Founder – builds and markets new business venturesManagement Consultant – advises companies on strategyoperationsand marketing
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