1. London Metropolitan University
  2. Program
  3. Bachelors
  4. BA Hons Marketing

BA Hons Marketing

3 Years On Campus Bachelors Program

London Metropolitan University

Program Overview

The BA (Hons) Marketing degree provides a strong grounding in marketing principles, consumer behavior, and communications. It blends theory with hands-on practice, preparing students for careers in branding, digital marketing, advertising, and campaign management. The course emphasizes employability through live projects, case studies, and strong industry engagement.

Year 1
In the first year, students are introduced to the fundamentals of marketing, consumer psychology, and business contexts. They also gain essential skills in communications, data analysis, and professional practice.

Year 2
The second year develops knowledge in branding, digital marketing, and market research. Students begin applying their learning to real-world scenarios through live projects and simulated campaigns.

Year 3
In the final year, students engage in advanced modules such as international marketing, strategic brand management, and marketing communications. The year concludes with a dissertation or consultancy project, demonstrating their ability to apply theory to practical business challenges.

Focus Areas
Marketing communications, consumer behavior, branding, digital marketing, and campaign strategy.

Learning Outcomes
Graduates will be able to design, implement, and evaluate marketing strategies, use research to understand customer needs, and deliver innovative campaigns across industries.

Reputation

  • Known for strong links with London’s business community
  • Emphasis on employability and real-world learning
  • Offers practical, project-based approach to marketing education

Experiential Learning (Research, Projects, Internships etc.)

This program focuses on developing practical marketing skills while blending academic knowledge with real-world applications.

Experiential Learning Highlights:

  • Live Marketing Projects: Work on real client briefs and marketing case studies with local businesses and community organisations.
  • Work Placements: Opportunities to take short-term or year-long placements in marketing departments to gain industry experience.
  • Industry-Led Teaching: Guest lectures and workshops with marketing professionals bring current practice directly into the classroom.
  • Digital Skills Training: Gain hands-on experience with social media management, content creation, and digital campaign planning tools.

Progression & Future Opportunities

  • Graduate Outcomes Summary: Provides in-depth knowledge of consumer behaviour, branding, digital marketing, and strategic planning.
  • University Services to Support Employment: Employability support through placements, internships, and London Met’s Careers and Employability Unit.
  • Employment Statistics & Salary Figures: Graduates often progress into roles such as marketing executive, brand coordinator, digital marketing specialist, and PR officer.
  • University–Industry Partnerships: Connections with London-based companies in retail, creative industries, and digital agencies.
  • Long-term Accreditation Value: Aligned with Chartered Institute of Marketing (CIM) standards for industry relevance.
  • Graduation Outcomes: Careers in marketing, communications, sales, digital strategy, and market research.

Further Academic Progression:
MSc Marketing, MSc International Business Management, or professional CIM/CIPR qualifications.

 

Program Key Stats

£19,500 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

CCC
2.7
26 - 24
60

1100
22
6.0
72

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and executes marketing campaigns across industries
  • Brand Manager – strengthens brand positioning and image in competitive markets
  • Market Research Analyst – conducts research to guide consumer-driven strategies
  • Advertising Executive – manages advertising projects and agency relations
  • Product Marketing Manager – oversees product positioning
  • pricing
  • and promotion
  • Public Relations Officer – manages press
  • communications
  • and media outreach
  • Digital Marketing Specialist – handles online campaigns and SEO/SEM strategy
  • Event Marketing Coordinator – plans and delivers promotional events
  • Sales and Business Development Manager – drives revenue growth through client relations
  • Marketing Consultant – provides strategic marketing advice to businesses

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