1. London Metropolitan University
  2. Program
  3. Bachelors
  4. BA Hons Marketing (including foundation year)

BA Hons Marketing (including foundation year)

4 Years On Campus Bachelors Program

London Metropolitan University

Program Overview

This program is designed for students who may not meet the direct entry requirements for the three-year degree. The foundation year builds academic skills, business awareness, and confidence before progressing to the main marketing degree.

Foundation Year
Students focus on developing core study skills, business knowledge, and an introduction to marketing concepts, ensuring they are fully prepared for degree-level study.

Year 1
After the foundation year, students begin the main program with modules in marketing fundamentals, consumer behavior, and business communication.

Year 2
The second year advances into digital marketing, branding, and market research, while embedding practical applications through live projects.

Year 3
In the final year, students explore strategic marketing, international perspectives, and undertake a dissertation or consultancy project to consolidate learning.

Focus Areas
Academic readiness, consumer psychology, digital marketing, branding, and strategic communications.

Learning Outcomes
Graduates will emerge with both a solid academic foundation and the skills to develop, manage, and assess innovative marketing strategies.

Reputation

  • Accessible pathway into higher education for diverse learners
  • Provides strong support and preparation before degree-level study
  • Recognized for inclusive teaching and applied learning

Experiential Learning (Research, Projects, Internships etc.)

Designed for students who need additional academic preparation, this pathway includes a foundation year before progressing into the full BA Marketing program.

Experiential Learning Highlights:

  • Foundation Year Development: Build essential academic, research, and business communication skills before engaging with marketing modules.
  • Real-World Projects: Once progressed, participate in live marketing briefs and campaigns with partner organisations.
  • Career-Ready Training: Combine academic learning with workshops on employability and transferable skills.
  • Industry Exposure: Attend professional networking events and guest lectures to prepare for career entry.

Progression & Future Opportunities

  • Graduate Outcomes Summary: Offers the same curriculum as the 3-year program, with an initial foundation year to build academic and business skills.
  • University Services to Support Employment: Additional academic support in the foundation year, plus access to employability schemes, networking, and career fairs.
  • Employment Statistics & Salary Figures: Graduates secure roles in marketing, advertising, sales, and communications, with competitive London-based opportunities.
  • University–Industry Partnerships: Practical projects with businesses across London’s commercial and creative sectors.
  • Long-term Accreditation Value: CIM alignment ensures professional credibility.
  • Graduation Outcomes: Prepares students for marketing-focused roles in both traditional and digital sectors.

Further Academic Progression
Progression to MSc Marketing, MBA, or postgraduate specialisations in digital and strategic marketing.

Program Key Stats

£19,500 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

EEE
2.0
15
50

900
16
6.0
72

Additional Information & Requirements

Career Options

  • Digital Marketing Coordinator – supports digital channels and online growth strategies
  • Marketing Assistant – entry-level support role in campaign management
  • Advertising and Promotions Assistant – helps in planning and running ad campaigns
  • Social Media Executive – manages and grows company social media presence
  • PR and Communications Assistant – supports corporate communications teams
  • Content Creator – develops marketing and digital content
  • Event Assistant – supports marketing teams in event planning and execution
  • Market Research Assistant – collects and analyses consumer and market data
  • Junior Brand Executive – works on supporting brand-building activities
  • Graduate Marketing Trainee – entry-level rotational role in marketing teams

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.