BSc Hons Marketing and Management

This three-year degree, offered by Loughborough Business School, provides students with a strong foundation in both marketing and management, supported by real-world experience.

Key Features:

• Industry Placement or Enterprise Year: The optional third year includes opportunities to work full-time in paid roles at top companies such as BMW, Vodafone, Toyota, Sony, L'Oréal, John Lewis, or Bentley. Around 50% of placement students receive a graduate job offer from their host company. Students can also opt for a year abroad or run a start-up through the 'Year in Enterprise' option.

• Live Marketing & Management Projects: Throughout the course, students engage in real business challenges, marketing simulations, and brand development exercises, developing teamwork, problem-solving, and presentation skills.

• Digital and Analytical Tools Training: Students are trained to use key platforms including Excel, Google Analytics, CRM systems, SPSS, and AI-powered data-mining tools, with access to a dedicated data analysis lab.

• Language and Cultural Skills: Students can take credit-bearing modules in languages such as French, German, Spanish, or Mandarin to develop global business communication skills.

• Placement Assessment: Placement year work is assessed through reflective essays and business reports that contribute to the final degree classification. Many students receive graduate offers post-placement.

• Career Support: A dedicated Placements Office helps students connect with hundreds of employers, offering application support, CV writing workshops, interview preparation, and employer networking events.

• Employability-Focused Curriculum: The programme includes formal modules on enterprise, leadership, entrepreneurship, and professional development, preparing students for success in competitive job markets.

• Graduate Outcomes: Graduates typically secure roles in marketing, consultancy, brand management, and general management, with employers including Deloitte, Amazon, EY, IBM, KPMG, and PwC. The average graduate salary is approximately £30,000 fifteen months after graduation.

• Campus and Student Life: The programme is delivered on Loughborough’s award-winning campus, offering modern academic facilities, active student societies, sports centres, and enterprise events.

Graduates typically move into roles such as marketing manager, digital marketing specialist, brand strategist, or business development manager. With placement and international study options available, many gain hands-on experience before graduating. Starting salaries typically range between £26,000 and £33,000 within 15 months; by five years out, average earnings rise to £45,000–£46,000+.

Why this programme stands out for your career:

• University Services to Support Employment
  Loughborough’s Careers Network, working closely with the Business School, provides support through CV clinics, mock interviews, employer events, placement guidance, and alumni networking. If you choose the placement year, the dedicated Placements Office helps you secure a salaried role with top employers, often leading to full‑time offers.

• Employment Statistics & Salary Figures
  Around 99% of UK-resident Business & Management graduates are employed or in further study within 15 months. After three years, typical earnings for management graduates land around £36,500, rising to £46,000+ by five years.

• University–Industry Partnerships
  Students engage with employers including EY, BMW, Amazon, Deloitte, Unilever, PwC, Microsoft, and L’Oréal through live projects, internships, and placement opportunities. Around 50% of placement students receive job offers from their host employers.

• Long-term Accreditation Value
  Loughborough Business School is triple-accredited (AACSB, EQUIS, AMBA), a mark of global excellence. The Marketing degree is also CIM-accredited, allowing graduates to fast-track professional qualifications with exemption options valid for up to five years after graduation.

• Graduation Outcomes
  You'll develop strong foundations in digital marketing, consumer insight, brand strategy, analytics, and business thinking. Optional enterprise, study abroad, or placement years help build real-world skills and entrepreneurial confidence.

Further Study Pathways
This programme also positions you well for master’s degrees in digital marketing, consumer behaviour, strategic brand management, or international business. Accreditation with CIM further supports progression into professional marketing certification.