Enter OTP
1 Year On Campus Bachelors Program
Manchester Metropolitan UniversityThe Foundation Degree in Marketing Management at Manchester Metropolitan University is designed as an entry route into higher-level marketing studies or careers. It equips students with fundamental knowledge of marketing principles, consumer insights, and business operations while introducing practical tools used in modern marketing practice. This programme focuses on building a strong academic and professional base, enabling progression to a full honours degree or employment in marketing-related roles.
Curriculum Structure
Year 1
Core modules include Principles of Marketing, Consumer Behaviour, Digital Marketing Fundamentals, and Business Environment. Students develop skills in market analysis, strategic thinking, and effective communication while engaging in practical projects that simulate real marketing scenarios.
Focus Areas
Fundamental marketing concepts, digital marketing, consumer behaviour, and business environment awareness.
Learning Outcomes
Graduates will understand core marketing theory, be able to analyse consumer needs, use digital tools for marketing communication, and apply problem-solving techniques to basic business challenges.
Professional Alignment (Accreditation)
Aligned with Chartered Institute of Marketing (CIM) learning outcomes, offering pathways to professional recognition.
Reputation
This course focuses on developing fundamental marketing management skills with direct links to industry practice, preparing you for further study or entry-level roles in marketing.
Experiential Learning Highlights:
Practical Marketing Projects
You’ll work on real or simulated marketing briefs, applying core marketing concepts to solve genuine business challenges.
Industry-Linked Learning
Guest lectures and workshops from professionals help you connect theoretical knowledge with current marketing practices.
Workplace-Relevant Skills
Emphasis on teamwork, communication, digital marketing, and analytical skills ensures you are workplace ready.
Pathway to Higher Study
Designed as a stepping stone, the program supports progression to a full bachelor’s degree with advanced standing, enabling continued experiential learning at higher levels.
Graduates gain a solid marketing foundation and practical skills, preparing them for junior-level marketing, advertising, and brand support roles—or for direct progression to a full honours degree in marketing or a related business discipline.
University services to support your employment
Manchester Met’s dedicated Careers and Employability Service offers career coaching, networking events, employer fairs, and an online career portal. Students can access one-to-one support to plan next steps—whether entering the workforce or continuing academic study.
Employment stats & salary figures
University–industry partnerships
Manchester Met works closely with local and national employers, offering placement opportunities, employer projects, and industry-informed teaching from practitioners in the marketing sector.
Long-term accreditation value
While the foundation degree itself is not a chartered accreditation, it provides a recognised university qualification that offers a pathway to full honours degrees, enhancing employability and earning potential.
Graduation outcomes
Many graduates continue directly into the final years of a BA (Hons) Marketing, BA (Hons) Business Management, or BA (Hons) Advertising and Brand Management at Manchester Met, boosting career prospects.
Further Academic Progression
Completion of the foundation degree opens up progression routes into:
Higher School Certificate awarded on completion of Standard 12 with reasonable grade, 72-80 at A2 (Grades BC-BB) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DM or MMP), GCSE grade D or grade 3 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted, IB at 24, IELTS of 5.5 with no element below 5.5, PTE Academic of 51 with No less than 51 in any section, Cambridge Advanced Level B2, Cambridge Proficiency Level C1, Trinity ISE II PassMarketing Coordinator – supports marketing campaigns and administrative tasksSocial Media Assistant – manages and schedules posts on social platformsMarket Research Assistant – gathers and analyzes market dataAdvertising Assistant – assists in planning and executing ad campaignsSales Support Executive – supports the sales team with marketing materialsContent Assistant – creates and edits marketing contentEvents Assistant – helps organize promotional and corporate eventsCustomer Service Representative – manages client queries and feedbackDigital Marketing Assistant – supports online marketing activitiesPublic Relations Assistant – assists in managing media relations and press releases
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
