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The BA (Hons) Marketing at Manchester Metropolitan University prepares students for dynamic careers in marketing by combining theory, digital skills, and real-world application. The programme develops expertise in consumer behaviour, branding, digital marketing, and strategic planning, with a strong emphasis on practical experience through projects, live briefs, and industry engagement.
Curriculum Structure
Year 1
Students build foundational marketing knowledge through modules such as Principles of Marketing, Digital Marketing Fundamentals, Consumer Behaviour, and Introduction to Marketing Analytics. This year focuses on developing analytical, creative, and communication skills essential for marketing practice.
Year 2
The second year delves into applied marketing topics with modules like Brand Management, Marketing Research Methods, Integrated Marketing Communications, and Social Media Marketing. Students engage in practical projects, case studies, and simulations to apply theory to real-world scenarios.
Year 3
In the final year, students study advanced modules such as Strategic Marketing Management, Global Marketing, Innovation and Entrepreneurship in Marketing, and complete a capstone project or dissertation. This year focuses on strategic thinking, problem-solving, and preparing graduates for professional marketing roles.
Focus Areas
Brand management, digital marketing, consumer behaviour, strategic marketing, marketing research, and integrated communications.
Learning Outcomes
Graduates will be able to design and implement marketing strategies, analyse market and consumer data, manage brands and digital campaigns, conduct marketing research, and develop actionable marketing plans for business impact.
Professional Alignment (Accreditation)
The programme is aligned with Chartered Institute of Marketing (CIM) standards, providing opportunities for professional recognition and qualifications alongside the degree.
Reputation
This program develops a comprehensive understanding of marketing theory, strategy, and practice, preparing students for careers in marketing, advertising, and brand management.
Experiential Learning Highlights:
Live Client Projects
Students work on real marketing briefs and campaigns for companies, applying knowledge to practical, real-world scenarios.
Professional Tools & Digital Skills
Experience with industry-standard software such as Google Analytics, HubSpot, and social media management tools is integrated into modules.
Placement & Internship Opportunities
Optional work placements provide hands-on industry experience, giving insight into professional marketing environments and enhancing employability.
Industry Engagement
Guest lectures, workshops, and networking events with marketing professionals help students stay updated on current industry trends and build professional connections.
Group Projects & Collaborative Learning
Many modules involve teamwork and collaborative projects, developing skills in communication, project management, and creative problem-solving.
Graduates are prepared for diverse marketing roles across industries, including brand management, digital marketing, advertising, market research, and strategic communications. The course develops both creative and analytical skills, making graduates attractive to employers in the UK and internationally.
University services to support your employment
Manchester Met’s Careers and Employability Service provides personalised career coaching, job search support, networking events, employer-led workshops, and access to a digital careers portal. Students benefit from alumni connections and mentoring schemes to ease their transition into the workplace.
Employment stats & salary figures
University–industry partnerships
Strong links with companies such as Adidas, Kellogg’s, McCann, and the Co-operative Group provide guest lectures, live projects, and placement opportunities, ensuring students gain hands-on industry experience.
Long-term accreditation value
The programme is accredited by the Chartered Institute of Marketing (CIM), enabling students to work toward professional qualifications that enhance career prospects and global recognition in the marketing field.
Graduation outcomes
Graduates often secure roles such as Marketing Executive, Brand Manager, Social Media Strategist, Market Research Analyst, or Account Manager, and many progress into senior leadership positions after gaining experience.
Further Academic Progression
Graduates can progress to postgraduate study, including:
UCAS Tariff points: 120-128IELTS score of 6.0, with no scores less than 5.5 in any section. American High School Diploma: Overall pass of 2.8 GPA from High School Diploma Plus one of the following: SAT – minimum between 600 and 650 in each component. OR AP tests – between 333 and 444. OR ACT – composite score between 26 and 28. OR Successfully complete 1 year of university / college / Associate Degree with GPA 2.8 or above.TOEFL iBT (from test centre or home edition): Overall score: 79 With no individual test score below: Listening: 17 Reading: 18 Speaking: 20 Writing : 17CBSE: Standard XII English State Boards with a score of 70% or above is accepted as an alternative to IELTS. We typically require students to achieve a minimum of between 70%-75% depending on the state board. IB: IB Diploma with minimum 30 points overall or 120 UCAS Tariff points from three Higher Level subjects. GCSE: GCSE grade C/4 in English Language or equivalent, e.g. Pass in Level 2 Functional Skills English and GCSE grade C/4 in Mathematics or equivalent, e.g. Pass in Level 2 Functional Skills MathematicsTuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).This course is available with an optional placement year or overseas study year.Marketing Manager – plans and executes marketing campaignsBrand Manager – shapes and sustains brand identityDigital Marketing Specialist – manages online marketing channelsMarket Research Analyst – interprets consumer behavior and market dataProduct Manager – oversees product development and marketingAdvertising Executive – creates and runs promotional campaignsSales Manager – leads sales teams and client relationshipsPublic Relations Officer – manages media relations and corporate imageContent Marketing Manager – produces marketing materials to engage customersMarketing Consultant – advises businesses on marketing strategies
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Manchester Metropolitan University
