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3 Years On Campus Bachelors Program
Oxford Brookes UniversityThis three-year BA (Hons) degree combines core business and management study with specialist marketing training. You’ll develop skills in consumer behaviour, digital marketing, marketing analytics, brand strategy, and business intelligence. The programme emphasizes real-world learning, with live briefs, a Marketing and Social Media Lab, and employer-informed module design.
Curriculum structure
Year 1
You’ll begin with foundational modules including Marketing in a Digital World, Essential Management and Leadership Skills, Finance for Marketing, Sustainable and Ethical Marketing, Customer and Marketing Insights, and Academic and Professional Practices. This year builds your core marketing understanding and professional mindset.
Year 2
Core modules include Consumer Behaviour, Contemporary Marketing Communications, Marketing Planning, Applied Marketing Consultancy, Customer Experience & Relationship Management, and People Management. Additional optional modules could include Digital Advertising and Creative Content, Enterprise and Entrepreneurship, or Retail & Marketing experiences.
Year 3
The final year includes Strategic Marketing and Innovation, Personal Branding, Marketing and Business Dilemmas, Experiential Marketing, and optional choices such as Marketing Analytics, International Marketing, Campaign Management, or Dissertation in Business & Marketing. Some students may also choose a placement or year abroad instead.
Focus areas:
Strategic marketing, digital marketing, marketing communications, branding, consumer insight, business intelligence, consultancy-based learning, experiential marketing.
Learning outcomes:
You’ll be able to craft and lead marketing campaigns, interpret consumer data, apply consultancy frameworks, communicate professionally, and develop a personal professional identity.
Professional alignment (accreditation):
Modules align with Chartered Institute of Marketing (CIM) and potential opportunities to earn direct/digital marketing certificates; delivered by Oxford Brookes Business School with strong links to industry.
Reputation (Employability & Rankings):
This degree at Oxford Brookes University is designed to give you a strong foundation in both core business principles and marketing practices, preparing you for a wide range of roles in the marketing and business sectors.
Highlights of the program include:
Graduates typically pursue roles like marketing executive, brand strategist, content marketer, or sales and business development associate. Oxford Brookes marketing and business graduates usually start at salaries between £24,500 and £26,000, progressing to £30,000+ by year 3, and reaching £38,000–£42,000 by year 5, depending on role and location [UniversityGuru+15DiscoverUni+15Wikipedia+15].
University Services to Support Employment
The program includes employability training integrated into modules like Contemporary Issues in Marketing and Digital Marketing Strategy. Students can access career coaching, CV-building workshops, alumni mentoring, and placement support. The Business School’s Careers Centre also offers mock interviews and employer networking events.
Employment Statistics & Salary Figures
Approximately 88–90% of graduates are in employment or further study within 15 months. Median salary at 15 months is around £25,000, with growth expected based on industry and job function [DiscoverUni+13Reddit+13Oxford Brookes Careers+13].
University–Industry Partnerships
Oxford Brookes has strong industry engagement through guest lectures, employer workshops, and optional internships. Partnerships span sectors like FMCG, digital marketing, and consultancy. Students may work on live case studies from businesses including Unilever, Oxfam, and local SMEs.
Long‑term Accreditation Value
The program is CIM accredited, allowing exemption from selected CIM professional qualifications. Oxford Brookes Business School is a member of AACSB International, a hallmark of excellence in global business education.
Graduation Outcomes
Graduates finish with strategic marketing insight, practical skills in campaign planning, analytics, and communication. The degree prepares students for entry-level to mid-level roles and enhances competitiveness in the graduate job market.
Further Academic Progression:
Graduates often continue into postgraduate study in Marketing Communications, Digital Marketing, Global Business, Brand Management, or Consumer Psychology. The CIM-accredited curriculum also provides a foundation for pursuing professional marketing certificates or a Chartered Marketer status.
Tuition fees for International students may increase in subsequent years both for new and continuing students.UCAS Tariff Points: 120International students whose qualifications do not meet the entry requirement can an international foundation course.Oxford Brookes University has decided to remove the SAT and ACT as mandatory entry requirements, meaning they are now test optional.IELTS: 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speakingTOEFL: overall 80, specific section requirements: R20, L17, S20, W19Year 3 is an optional placement year, if you choose to opt for a placement the tuition for year three will be approximately 1,905.Marketing Manager – plans and implements marketing strategiesBrand Manager – develops and maintains brand identityProduct Manager – manages product development and market positioningMarket Research Analyst – studies consumer behavior and market trendsAdvertising Executive – creates and manages advertising campaignsSales Manager – oversees sales operations and client relationshipsMarketing Consultant – advises businesses on marketing performanceBusiness Development Manager – identifies and drives growth opportunitiesPublic Relations Officer – handles media communication and brand imageOperations Manager – streamlines business functions and processes
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