Enter OTP
3 Years On Campus Bachelors Program
Oxford Brookes UniversityThis three-year degree combines specialist training in marketing with event management, embedding real-world practice at its core. You’ll gain skills in event planning, promotion and sustainability, integrated with marketing insight covering brand strategy, consumer behaviour, and digital campaign development. The course is highly practical, featuring guest speakers, live briefs, and opportunities to work on major events and festivals.
Curriculum structure
Year 1
You’ll begin by developing key marketing and event fundamentals, studying modules like Developing Marketing Skills, Marketing in Context, Developing & Planning Events, Context of Global Hospitality, delivering a Charity Event, and core business subjects such as Accounting & Financial Information and Marketing Research. A choice of optional modules like Creativity for Marketing, Digital Technology, or Global Business Communications helps broaden your skills.
Year 2
This year builds your knowledge with modules such as Principles of Event Marketing, Managing the Sustainable Event Project, Festival & Cultural Events Management, Integrated Marketing Communications, Digital Marketing, and Research Methods. Options include creativity and innovation, sustainability, and customer experience modules.
Year 3
You spend this year either completing a professional placement or, if staying in full-time study, take modules including Professional Practice for Events Managers, Events Industry Insights, and a Dissertation in Events Management. Optional modules may include Contemporary Consumer Behaviour, International Marketing, Campaign Management, Marketing Analytics, and Responsible Leadership.
Focus areas:
Event planning, sustainable and cultural events, event marketing, digital and integrated marketing communications, consumer behaviour, and professional practice.
Learning outcomes:
Graduates will be able to plan and manage events with marketing impact, apply integrated marketing strategies, evaluate consumer trends, deliver sustainable event solutions, and undertake independent research in marketing and event contexts.
Professional alignment (accreditation):
The course is accredited by industry body A Greener Future, demonstrating excellence in sustainable and professional events management practices at an international level.
Reputation (Employability & Rankings):
This course blends tailored marketing skills with event management practice, preparing you for creative and strategic roles across marketing, hospitality, entertainment, and live events industries.
So here’s what experiential learning looks like in this programme:
Live event planning & marketing projects: Work on organising real events such as campus festivals, markets, concerts, and theatre experiences—integrating marketing strategies, stakeholder coordination, and sustainability considerations in the planning process.
Optional professional placement year: Embark on summer internships or a full year in industry with major events organisations or marketing teams across festivals, tourism, and heritage sectors.
Industry-standard tools training: Develop practical skills with tools like Google Analytics, CRM platforms, Excel, and Adobe Creative Cloud within the dedicated Marketing & Social Media Lab and digital content suite.
Guest speakers & masterclasses: Learn directly from industry practitioners working in creative industries, events agencies, and corporate festivals to stay abreast of current trends and professional expectations.
Core event insights & leadership modules: Modules such as Events Industry Insights, Leadership & Professional Development, and Responsible Leadership help you understand industry trends, sustainable practice, and leadership in live events.
Applied final-year consultancy project: In Year 3 you'll take a large-scale event or marketing strategy project—often consultancy-style—working with real businesses or community partners to solve live briefs.
Careers-ready employability support: The programme integrates employability modules and work experience support to help build professional CVs, networking skills, and direct entry into roles at organisations like festivals, cultural venues, charities, and entertainment firms.
Practical, skills-based assessment: Coursework emphasizes real-world skills—including group assignments, presentations, campaign planning, and reflective portfolios—over traditional exams.
Graduates typically pursue roles such as events coordinator, marketing assistant, experiential marketing manager, or PR and brand executive. Starting salaries average £23,000–£26,000, with potential to grow to £35,000–£45,000 with industry experience [Oxford Brookes Careers+13DiscoverUni+13Graduate Market Reports].
University Services to Support Employment
Oxford Brookes offers career workshops, 1:1 guidance, employer panels, and a dedicated Business School Careers Centre. Students benefit from real-world marketing and events projects, networking with professionals, and access to part-time and internship opportunities throughout the course.
Employment Statistics & Salary Figures
Approximately 85–88% of graduates are employed or in further study within 15 months of graduation. Average salary after 15 months sits around £24,000, with event-specialized roles potentially earning more in metropolitan or corporate sectors [DiscoverUni+13Brookes Alumni+13Careers Portal].
University–Industry Partnerships
The program incorporates partnerships with festivals, corporate event firms, charities, and marketing agencies. Students participate in client-based assignments and often work on live briefs, which help them build portfolios and industry contacts.
Long‑term Accreditation Value
The course is designed in alignment with industry standards and offers opportunities for professional development linked to organizations such as the Chartered Institute of Marketing (CIM) and Event Marketing Association (EMA). Oxford Brookes’ Business School is AACSB accredited.
Graduation Outcomes
Graduates leave with transferable skills in campaign management, consumer insight, strategic event planning, and branding—equipping them for dynamic careers across the marketing and events industries.
Further Academic Progression
Graduates often pursue postgraduate studies in Event Management, International Marketing, Digital Communication, or Brand Strategy, and some progress toward CIM qualifications or specialized events certifications.
Tuition fees for International students may increase in subsequent years both for new and continuing students.UCAS Tariff Points: 120International students whose qualifications do not meet the entry requirement can an international foundation course.Oxford Brookes University has decided to remove the SAT and ACT as mandatory entry requirements, meaning they are now test optional.IELTS: 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speakingTOEFL: overall 80, specific section requirements: R20, L17, S20, W19Year 3 is an optional placement year, if you choose to opt for a placement the tuition for year three will be approximately 1,905.Marketing Manager – develops and delivers marketing strategiesEvent Manager – plans and executes corporate or public eventsBrand Manager – builds and maintains brand identity through campaigns and eventsProduct Manager – coordinates product promotion through strategic eventsMarket Research Analyst – studies trends to inform marketing and event planningAdvertising Executive – creates promotional campaigns tied to eventsPublic Relations Officer – manages brand image and event publicityExperiential Marketing Manager – designs interactive brand experiencesBusiness Development Executive – uses events to generate leads and partnershipsMarketing Consultant – advises on event-focused marketing strategies
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