BA Hons Marketing Management

This top-up programme is designed for students entering directly into the final year, building on a prior two-year qualification (e.g. HND or Foundation Degree). Delivered at the university’s Headington campus, it immerses you in core areas of marketing and business, focusing heavily on applied learning and professional readiness.

So here’s what experiential learning looks like in this programme:

• Live action-based marketing consultancy: Engage in team-based consultancy projects by solving real business problems through applied learning workshops and field work.

• Capstone strategic simulation: In the Strategic Marketing Management module, you'll participate in a complex, team-based simulation that puts you in charge of end-to-end strategic decision-making for a business.

• Industry-standard tools & marketing lab access: Work in the dedicated Marketing & Social Media Lab using real-world tools such as Google Analytics, Adobe Creative Cloud, and digital asset management software to tackle marketing tasks.

• Integrated employability training: Modules like Professional Practice and Essential Skills cover CV writing, interviewing, assessment-centre preparation, and personal branding to help position you effectively for graduate roles.

• Academic-professional blend in teaching: Core modules include Contemporary Consumer Behaviour, International Marketing, and Contemporary Issues in Marketing Management—balancing academic insight with practical analysis and real-world relevance.

• Career-focused project assessment: Most modules emphasize applied coursework (reports, group presentations, personal branding projects), minimizing exams and reflecting workplace realities.

• CIM-endorsed curriculum: Built around Chartered Institute of Marketing (CIM) principles, giving you professional recognition and enhanced career credibility as you graduate.

• Close career support and professional guidance: Delivered by Oxford Brookes Business School’s careers and academic tutors, with regular employer masterclasses and networking support embedded in the course.

Graduates typically pursue roles such as marketing executive, digital marketing analyst, social media strategist, or brand manager. Starting salaries generally range between £24,000 and £26,000, with progression to £35,000–£42,000 within 3–5 years depending on industry and location [UniversityGuru+15DiscoverUni+15Oxford Brookes Careers+15].

• University Services to Support Employment
  Oxford Brookes supports employability through tailored services like CV reviews, mock interviews, and employer networking events. Marketing students also benefit from industry-led projects, career fairs, and access to the Business School’s Career Development Centre and alumni mentorship programs.

• Employment Statistics & Salary Figures
  Around 87–90% of graduates are employed or in further study within 15 months. Median salary after 15 months is estimated at £24,500–£25,500, with career growth linked to digital and strategic marketing roles [DiscoverUni+13Oxford Brookes Website+13Reddit+13].

• University–Industry Partnerships
  The course includes real-world marketing projects and guest sessions with professionals from companies in advertising, branding, and consultancy. Oxford Brookes maintains partnerships with firms such as Unilever, BMW, and local digital agencies, giving students valuable exposure to the marketing field.

• Long‑term Accreditation Value
  This course is accredited by the Chartered Institute of Marketing (CIM), enabling students to gain exemptions towards CIM qualifications. Oxford Brookes Business School is also AACSB accredited, offering global recognition and academic rigor.

• Graduation Outcomes
  Students graduate with strategic, creative, and analytical marketing skills, as well as practical experience in tools such as digital media platforms, consumer insights, and campaign planning—making them competitive in the graduate job market.

Further Academic Progression
Graduates often go on to study postgraduate courses in Digital Marketing, Marketing Communications, Brand Management, or Consumer Behaviour. The CIM alignment also supports professional progression toward becoming a Chartered Marketer.