Creative conversations are at the heart of successful advertising. This course focuses on developing this skill – focusing on storytelling, as well as the tools and technologies that help these conversations to be heard.We apply advertising theory to practice in a real-world environment, helping you to hone your creative writing and presentation skills, while you discover your specific interests and learn through experimental, reflective and ethical practice.You'll explore all types of brands, from toothpaste to supercars, and learn why campaigns are successful or controversial in different countries – gaining a global perspective.
Higher Secondary School Certificate XII with a minimum of 40%. IELTS at 5.5 with no less than 5.5 in each category. 300-500 word personal statement, IB: 24 Points.
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