BA Hons Business and Marketing

Explore the technologies, trends and audiences shaping global marketing, and learn to meet these demands through a creative and flexible approach. You'll grow into a media-savvy marketer with the confidence to respond to market changes, develop strategies, build campaigns and convert customer targets, while managing teams internationally.You'll explore marketing in its entirety (traditional, contemporary, digital, social, retail and marcomms), but focus on contemporary theories and approaches – learning how and why we target consumers, examining how they feel and act, predicting their next actions and developing data-driven campaigns that tell a story, influence, and turn targets into leads – taking values, ethics sustainability into consideration.