BA Hons Business and Marketing

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Marketing at Regent's University London prepares students to become creative, commercially aware, and data-driven marketing professionals who can respond to rapidly changing global markets. Combining business fundamentals with contemporary marketing strategies, the programme develops expertise in consumer behaviour, branding, digital marketing, and emerging technologies, preparing graduates for careers across international organisations, agencies, and entrepreneurial ventures.

Curriculum Structure

Year 1

In the first year, students build a strong understanding of business and marketing fundamentals through modules including Organisational Culture and Reputation, Money, Finance and Decisions, and Markets and Legal Frameworks. They also study Marketing Principles and Practice, alongside Learning Perspectives and Exploring Industry and Entrepreneurship, developing essential analytical, communication, and creative marketing skills while understanding how organisations create value for customers.

Year 2

The second year develops specialist marketing expertise through modules such as Data-driven Marketing, Consumer Behaviour, and Digital Marketing Strategy. Students learn how to capture, analyse, and visualise marketing data, evaluate customer insights, and design effective campaigns while gaining practical experience through an Industry Challenge, Enterprise Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic marketing capabilities through modules including Strategic Marketing Management, Brand Strategy, and the two-part Major Project. They explore contemporary marketing challenges, emerging technologies, innovation, and integrated campaign development while completing an independent research project focused on a real-world business or marketing issue.

Focus Areas (String)

Marketing strategy, Digital marketing, Consumer behaviour, Branding, Data-driven marketing, Marketing analytics, Business management, Customer experience, Advertising, Market research, Integrated marketing communications, Entrepreneurship, Business innovation, Strategic marketing

Learning Outcomes (String)

Apply business and marketing principles to organisational challenges, Develop data-driven marketing strategies, Analyse consumer behaviour and market trends, Create integrated marketing campaigns, Apply branding and digital marketing techniques, Use marketing analytics to support business decisions, Communicate marketing strategies effectively, Develop creative and entrepreneurial thinking, Conduct independent marketing research, Prepare for careers in global marketing and business

Professional Alignment (Accreditation)

The programme is delivered through Regent's Business School, which is a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), reflecting internationally recognised standards in business education.

Reputation (Employability Rankings)

Students benefit from an industry-focused curriculum featuring live business projects, employer engagement, placements, study abroad opportunities, and direct exposure to London's vibrant marketing and business sectors. The programme emphasises contemporary marketing technologies, data-driven decision-making, and practical campaign development, helping graduates build the skills sought by employers in today's global marketplace.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Marketing combines marketing theory with hands-on, industry-focused learning to prepare students for the fast-paced world of modern marketing. Throughout the programme, students work on authentic business challenges, analyse real marketing data, and create integrated campaigns using contemporary digital tools while collaborating with classmates and industry professionals. Regent's central London location further enriches the learning experience by providing access to leading brands, agencies, networking events, and employer engagement. Practical learning opportunities include:

Industry Challenge module, where students work on live marketing and business projects based on real industry scenarios, developing strategic solutions for organisations and presenting their recommendations.
Entrepreneurial Challenge, enabling students to collaborate in multidisciplinary teams to develop innovative business and marketing ideas, create commercial strategies, and pitch their concepts in a professional environment.
Optional professional placement, providing practical experience within marketing agencies, businesses, start-ups, charities, or multinational organisations while applying academic knowledge to real workplace challenges.
Study Abroad opportunity during Year 2 with Regent's international partner universities, allowing students to gain global marketing and business experience.
Practical training in data-driven marketing, using industry-standard analytics tools, social listening platforms, web analytics, data visualisation techniques, and marketing performance analysis to support strategic decision-making.
Learning through online and offline Integrated Marketing Communications (IMC) projects, where students develop creative campaigns using contemporary digital technologies including artificial intelligence (AI), virtual reality (VR), and augmented reality (AR).
Collaborative group projects, case studies, presentations, campaign planning exercises, and simulated client briefs that develop leadership, creativity, communication, and teamwork skills.
Independent Major Project, enabling students to research a contemporary marketing issue and develop innovative, evidence-based solutions for real business challenges.
Access to the Regent's University Library, providing specialist books, academic journals, market research databases, company reports, and extensive digital resources covering marketing, branding, consumer behaviour, and business.
Modern technology-enabled classrooms, collaborative learning spaces, seminar rooms, and presentation facilities that support workshops, campaign development, business simulations, and project-based learning.
Support from Careers, Enterprise and Industry Services, including one-to-one career coaching, employer networking, enterprise mentoring, internship support, and access to the Handshake careers platform for placements and graduate opportunities.
Regular engagement with London's marketing, advertising, media, and business sectors through guest speakers, networking events, employer collaborations, and live commercial briefs.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Marketing develop the strategic, analytical, and creative skills needed to build successful careers in today's global marketing industry. By combining business management with contemporary marketing, branding, digital technologies, and consumer insight, the programme prepares graduates for roles such as Marketing Manager, Brand Manager, Digital Marketing Executive, and Marketing Communications Specialist across agencies, multinational companies, start-ups, and entrepreneurial ventures. The programme's practical focus ensures graduates are equipped to meet the evolving demands of the marketing profession.

Dedicated Careers, Enterprise and Industry Services: Students benefit from personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, enterprise mentoring, and access to the Handshake careers platform for internships, placements, graduate opportunities, and employer events. Students interested in launching their own businesses can also participate in Regent's Founders Programme, which offers mentoring, coaching, workshops, and networking with entrepreneurs.
Employment statistics and salary: According to Discover Uni, 75% of Regent's Business and Management graduates are in employment and/or further study 15 months after graduation. Business Studies graduates report median earnings of approximately £31,000 three years after graduation, increasing to around £43,500 five years after graduation.
University–industry partnerships: Students participate in Industry Challenge and Enterprise Challenge modules, working on live employer briefs while collaborating with industry professionals. Optional professional placements, study abroad opportunities, guest lectures, and Regent's central London location provide valuable access to leading businesses, marketing agencies, media organisations, and entrepreneurial networks.
Long-term accreditation value: The programme is delivered through Regent's Business School, which is a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), demonstrating its commitment to internationally recognised standards in business education.
Graduation outcomes: Graduates leave with expertise in digital marketing, branding, consumer behaviour, marketing analytics, integrated marketing communications, strategic planning, and business management, enabling them to pursue careers across advertising, media, retail, technology, consulting, hospitality, and international business. They also become part of Regent's global alumni network spanning more than 170 countries, supporting lifelong professional connections.

Further Academic Progression:

After completing this programme, graduates can continue their studies through postgraduate programmes such as an MSc Marketing, MSc Digital Marketing, MSc International Business, MSc Business Analytics, MBA, or specialist master's degrees in branding, consumer psychology, communications, entrepreneurship, or strategic management. The programme also provides a strong foundation for professional qualifications from organisations such as the Chartered Institute of Marketing (CIM), supporting long-term career progression into senior marketing and leadership roles.