BA Hons Business and Marketing with Foundation

4 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Business and Marketing with Foundation at Regent's University London is designed for students who want an additional year of academic preparation before specialising in modern business and marketing. The integrated Foundation Year develops essential academic, communication, and business skills, while the degree equips students with expertise in digital marketing, consumer behaviour, branding, marketing analytics, and strategic management to prepare them for careers in today's global marketing industry.

Curriculum Structure

Foundation Year

The Foundation Year helps students build confidence for university-level study through modules including Business I: Enterprise in Action – Fundamentals in Context, Writing for Success at University, and Critical Thinking. Students also study Communication, Creativity and Entrepreneurship, and Business II: Enterprise in Action – Rising to the Challenge, where they launch and manage a live business start-up, create digital marketing campaigns, and pitch their ideas to investors while developing teamwork, leadership, and entrepreneurial skills.

Year 1

Students establish a solid understanding of business and marketing through modules including Organisational Culture and Reputation, Money, Finance and Decisions, and Markets and Legal Frameworks. They also study Marketing Principles and Practice, alongside Learning Perspectives and Exploring Industry and Entrepreneurship, developing analytical, creative, and communication skills while understanding how organisations create value through effective marketing strategies.

Year 2

The second year develops specialist marketing expertise through modules such as Data-driven Marketing, Consumer Behaviour, and Digital Marketing Strategy. Students learn to analyse customer insights, create integrated marketing campaigns, and apply marketing analytics while gaining practical experience through an Industry Challenge, Enterprise Challenge, Placement, or Study Abroad opportunity.

Year 3

In the final year, students strengthen their strategic capabilities through modules including Strategic Marketing Management, Brand Strategy, and the two-part Major Project. They explore emerging marketing technologies, innovation, and integrated campaign development while completing an independent research project that addresses a contemporary marketing or business challenge.

Focus Areas (String)

Business management, Marketing strategy, Digital marketing, Consumer behaviour, Branding, Marketing analytics, Data-driven marketing, Customer experience, Advertising, Market research, Integrated marketing communications, Entrepreneurship, Business innovation, Strategic marketing

Learning Outcomes (String)

Develop strong academic and professional skills, Apply business and marketing principles to organisational challenges, Analyse consumer behaviour and market trends, Create integrated marketing campaigns, Apply branding and digital marketing strategies, Use marketing analytics to support business decisions, Communicate marketing strategies effectively, Develop entrepreneurial and creative thinking, Conduct independent marketing research, Prepare for careers in global marketing and business

Professional Alignment (Accreditation)

The programme is delivered through Regent's Business School, which is a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), reflecting internationally recognised standards in business education.

Reputation (Employability Rankings)

Students benefit from Regent's industry-focused curriculum featuring live business projects, authentic employer engagement, placements, study abroad opportunities, and direct access to London's business and marketing sectors. Small class sizes, personalised teaching, and a global campus community with students from more than 130 nationalities help graduates develop the international perspective and practical experience sought by employers.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Business and Marketing with Foundation combines academic preparation with hands-on, industry-focused learning, enabling students to develop practical marketing and business skills from their first day of study. During the Foundation Year, students gain real entrepreneurial experience by launching a live business start-up, while the degree programme builds expertise through employer-led projects, digital marketing activities, campaign development, and collaborative business challenges. Based in central London, students also benefit from close engagement with leading businesses, marketing professionals, and international opportunities. Practical learning opportunities include:

Foundation Year – Business I: Enterprise in Action – Fundamentals in Context, where students launch and run a live business start-up, develop a unique value proposition (USP), explore marketing strategies, raise finance, and deliver an investor pitch while working in teams.
Business II: Enterprise in Action – Rising to the Challenge, allowing students to expand their business venture by creating marketing campaigns, refining commercial strategies, and responding to real entrepreneurial challenges.
Industry Challenge module, where students collaborate on live employer projects and develop strategic marketing solutions for real organisational challenges.
Enterprise Challenge, enabling multidisciplinary teams to create innovative business ideas, develop commercial strategies, and pitch solutions to academic and industry audiences.
Optional professional placement, providing practical workplace experience within marketing agencies, businesses, start-ups, multinational organisations, charities, or public sector organisations.
Study Abroad opportunity with one of Regent's international partner universities, allowing students to gain international marketing and business experience while expanding their global perspective.
Practical learning in data-driven marketing, integrated marketing communications, digital marketing strategy, branding, and consumer behaviour, using contemporary marketing technologies and campaign planning techniques.
Collaborative group projects, business simulations, case studies, consultancy assignments, campaign development exercises, and presentations that develop leadership, creativity, teamwork, and communication skills.
Independent Major Project, where students research a contemporary marketing or business challenge and develop evidence-based strategic recommendations.
Access to the Regent's University Library, providing specialist books, marketing journals, market research databases, company reports, and extensive digital resources covering business, branding, consumer behaviour, and entrepreneurship.
Modern technology-enabled classrooms, collaborative learning spaces, seminar rooms, and presentation facilities designed to support workshops, campaign development, business simulations, and project-based learning.
Support from Careers, Enterprise and Industry Services, including one-to-one career coaching, employer networking, enterprise mentoring, internship support, and access to the Handshake careers platform for placements and graduate opportunities.
Regular engagement with London's marketing, media, advertising, and business sectors through guest speakers, networking events, employer collaborations, and live commercial briefs, providing valuable professional connections and industry insight.

Progression & Future Opportunities

Graduates of the BA (Hons) Business and Marketing with Foundation develop a strong blend of business knowledge, creative marketing expertise, and digital skills that prepare them for successful careers in today's global marketplace. The integrated Foundation Year builds academic confidence before students progress to advanced marketing and business studies, equipping them for roles such as Marketing Manager, Brand Manager, Digital Marketing Executive, and Marketing Communications Specialist across agencies, multinational companies, start-ups, and entrepreneurial ventures. The programme's practical, industry-led approach ensures graduates are ready to create impactful marketing strategies in a rapidly evolving digital environment.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and LinkedIn reviews, interview preparation, employer networking events, enterprise mentoring, and access to the Handshake careers platform for internships, placements, graduate opportunities, and employer events. Students with entrepreneurial ambitions can also join Regent's Founders Programme, which offers mentoring, business coaching, workshops, and networking with entrepreneurs.
Employment statistics and salary: According to Discover Uni, 75% of Regent's Business and Management graduates are in employment and/or further study 15 months after graduation. Business Studies graduates report median earnings of approximately £31,000 three years after graduation, increasing to around £43,500 five years after graduation.
University–industry partnerships: Students work on Industry Challenge and Enterprise Challenge projects, complete live employer briefs commissioned and evaluated by real companies, participate in bootcamps and masterclasses, undertake optional professional placements, and can study abroad through Regent's international partner network. The University's central London location also provides valuable access to marketing agencies, multinational organisations, start-ups, and industry professionals.
Long-term accreditation value: The programme is delivered through Regent's Business School, which is a member of the Chartered Association of Business Schools (CABS), the Association to Advance Collegiate Schools of Business (AACSB), the Business Graduate Association (BGA), and the Association for Project Management (APM), demonstrating its commitment to internationally recognised standards in business education.
Graduation outcomes: Graduates leave with expertise in digital marketing, branding, integrated marketing communications, consumer behaviour, marketing analytics, business strategy, and leadership, enabling them to pursue careers across advertising, media, technology, retail, hospitality, consulting, and international business. They also join Regent's global alumni network spanning more than 170 countries, creating valuable lifelong professional connections.

Further Academic Progression:

After completing this programme, graduates can continue their studies through postgraduate programmes such as an MSc Marketing, MSc Digital Marketing, MSc International Business, MSc Business Analytics, MBA, or specialist master's degrees in branding, consumer psychology, communications, entrepreneurship, or strategic management. The programme also provides a strong foundation for professional qualifications from organisations such as the Chartered Institute of Marketing (CIM), supporting long-term progression into senior marketing, commercial, and leadership roles.