4 Years On Campus Bachelors Program
The BSc Management with Marketing with a Year in Business at Royal Holloway blends core management skills with advanced marketing understanding while offering invaluable hands-on business placement experience. Ideal for students who want to pair academic learning with real-world application to build confidence and connections in industry.
Curriculum Structure
Year 1
You’ll lay a strong academic foundation in management and marketing, developing essential critical thinking, strategy understanding, and communication skills.
Year 2
This year deepens your knowledge in areas like consumer behaviour, marketing research, strategy, and international business. You’ll begin exploring how theory applies in real-life business contexts.
Year 3 – Year in Business
You’ll spend your third year immersed in a full-time placement with leading companies. Recent students have gained professional experience at major names like Microsoft, BMW, Dior, and PwC. This is your moment to build your CV, make industry contacts, and clarify your career direction.
Year 4 (Final Year)
Returning from placement, you'll consolidate your academic journey with advanced marketing and management modules. This year is tailored to sharpen your strategic thinking, research skills, and leadership abilities—rounding off your degree with academic rigor and real-world insight.
Focus Areas
Ethical and responsible marketing, strategic management, consumer behaviour, marketing research, and bridging theory with real-world business practice through placements.
Learning Outcomes
By the end of the program, you’ll be equipped to apply management theories to marketing challenges, analyze consumer insights, conduct impactful research, communicate with confidence, and adapt creatively to changing business environments.
Professional Alignment (Accreditation)
This course is accredited by AACSB and CIM, giving your degree strong industry recognition and helping you fast-track to a CIM professional qualification through module exemptions.
Reputation (Employability & Teaching Quality)
Studying the Management with Marketing (Year in Business) degree at Royal Holloway is a truly immersive experience, blending academic learning with extensive real-world application. From the outset, you’ll work on live case studies, master the latest marketing tools, and develop critical business insights. A full year in industry gives you the chance to put your skills into practice, gain professional experience, and build the kind of network that sets you apart in a competitive job market.
Here’s how the program helps you gain these practical skills and experiences:
Graduates often secure roles such as Business Development Manager, Marketing Coordinator, or Management Trainee—benefiting from a strong foundation in management and marketing. The degree is well aligned with industry demands and backed by excellent career support:
University services to support your employment
Royal Holloway’s Jobs Community offers personalized career coaching, CV and application reviews, mock interviews, and skill development workshops. Most students find employment or further study within six months of graduation.
Employment stats & salary figures
University–industry partnerships
Alumni have gone on to work with major companies such as Nike, eBay, Harrods, Adobe, British Airways, and Hitachi Capital, among others.
Long‑term accreditation value
The degree benefits from AACSB accreditation and Chartered Institute of Marketing (CIM) accreditation, providing exemptions toward professional marketing qualifications and supporting career advancement.
Graduation outcomes
Approximately 65% of graduates are in highly skilled roles within 15 months, with many finding their work meaningful and closely aligned to their career goals.
Further Academic Progression:
After completing this degree, students may choose to pursue postgraduate options such as MSc programs in Marketing, Digital Marketing, or International Business Management. The CIM accreditation also allows graduates to fast-track their professional marketing qualifications, enhancing future career prospects and opportunities for specialization.
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