Bsc Management with Marketing year in Business

4 Years On Campus Bachelors Program

Royal Holloway University of London

Program Overview

The BSc Management with Marketing with a Year in Business at Royal Holloway blends core management skills with advanced marketing understanding while offering invaluable hands-on business placement experience. Ideal for students who want to pair academic learning with real-world application to build confidence and connections in industry.


Curriculum Structure

Year 1

You’ll lay a strong academic foundation in management and marketing, developing essential critical thinking, strategy understanding, and communication skills.

Year 2

This year deepens your knowledge in areas like consumer behaviour, marketing research, strategy, and international business. You’ll begin exploring how theory applies in real-life business contexts.

Year 3 – Year in Business

You’ll spend your third year immersed in a full-time placement with leading companies. Recent students have gained professional experience at major names like Microsoft, BMW, Dior, and PwC. This is your moment to build your CV, make industry contacts, and clarify your career direction.

Year 4 (Final Year)

Returning from placement, you'll consolidate your academic journey with advanced marketing and management modules. This year is tailored to sharpen your strategic thinking, research skills, and leadership abilities—rounding off your degree with academic rigor and real-world insight.


Focus Areas

Ethical and responsible marketing, strategic management, consumer behaviour, marketing research, and bridging theory with real-world business practice through placements.


Learning Outcomes

By the end of the program, you’ll be equipped to apply management theories to marketing challenges, analyze consumer insights, conduct impactful research, communicate with confidence, and adapt creatively to changing business environments.


Professional Alignment (Accreditation)

This course is accredited by AACSB and CIM, giving your degree strong industry recognition and helping you fast-track to a CIM professional qualification through module exemptions.


Reputation (Employability & Teaching Quality)

  • Business & Management Studies ranked around 38th out of 123 universities in the UK; Marketing ranked 20th out of 90.
  • High student satisfaction: around 86% positive ratings for teaching and academic support; 82% for learning opportunities; 80% for feedback and assessment.

Experiential Learning (Research, Projects, Internships etc.)

Studying the Management with Marketing (Year in Business) degree at Royal Holloway is a truly immersive experience, blending academic learning with extensive real-world application. From the outset, you’ll work on live case studies, master the latest marketing tools, and develop critical business insights. A full year in industry gives you the chance to put your skills into practice, gain professional experience, and build the kind of network that sets you apart in a competitive job market.

Here’s how the program helps you gain these practical skills and experiences:

  • Year-long business placement – Spend your third year working with leading organisations such as Microsoft, BMW, Dior, and PwC, applying your learning in a professional environment while developing industry connections.
  • Professional accreditation – The course is accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Chartered Institute of Marketing (CIM), giving you a competitive edge and eligibility for professional exemptions.
  • Applied group projects and case studies – Collaborate with peers on realistic, business-driven scenarios to develop problem-solving, strategic thinking, and teamwork skills.
  • Business data analytics training – Gain proficiency in analytical tools and digital techniques through modules such as Business Data Analytics, learning how to convert raw data into actionable marketing insights.
  • Interactive seminars and workshops – Participate in small-group sessions and hands-on workshops that help you test strategies, refine communication skills, and receive direct feedback from experienced faculty.
  • Access to modern facilities – Benefit from state-of-the-art lecture theatres, dedicated seminar spaces, and the Emily Wilding Davison Library & Student Services Centre, which provides both academic and career support.
  • Careers and employability support – Utilise the Careers Centre for personalised guidance, employer networking events, and interview preparation resources.
  • Opportunities beyond the classroom – Enhance your skills through student clubs, societies, and media outlets, offering additional platforms for creativity, leadership, and marketing practice.

Progression & Future Opportunities

Graduates often secure roles such as Business Development Manager, Marketing Coordinator, or Management Trainee—benefiting from a strong foundation in management and marketing. The degree is well aligned with industry demands and backed by excellent career support:

  • University services to support your employment
    Royal Holloway’s Jobs Community offers personalized career coaching, CV and application reviews, mock interviews, and skill development workshops. Most students find employment or further study within six months of graduation.

  • Employment stats & salary figures

    • Around 75% of graduates are employed or in further study within 15 months of finishing.
    • Median starting salaries are approximately £28,000 after 15 months, increasing over time.
    • Business and management graduates from Royal Holloway report strong salary growth over 3 to 5 years.
  • University–industry partnerships
    Alumni have gone on to work with major companies such as Nike, eBay, Harrods, Adobe, British Airways, and Hitachi Capital, among others.

  • Long‑term accreditation value
    The degree benefits from AACSB accreditation and Chartered Institute of Marketing (CIM) accreditation, providing exemptions toward professional marketing qualifications and supporting career advancement.

  • Graduation outcomes
    Approximately 65% of graduates are in highly skilled roles within 15 months, with many finding their work meaningful and closely aligned to their career goals.


Further Academic Progression:
After completing this degree, students may choose to pursue postgraduate options such as MSc programs in Marketing, Digital Marketing, or International Business Management. The CIM accreditation also allows graduates to fast-track their professional marketing qualifications, enhancing future career prospects and opportunities for specialization.

Program Key Stats

£23,700 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

ABB - BBB
3
32
80

1100
24
6.5

Additional Information & Requirements

Career Options

  • Marketing Manager – develops and implements marketing strategies
  • Brand Manager – shapes and maintains brand identity
  • Digital Marketing Specialist – manages online marketing campaigns
  • Market Research Analyst – analyzes consumer behavior and market trends
  • Product Manager – oversees product development and marketing
  • Advertising Executive – creates and executes advertising campaigns
  • Public Relations Officer – manages company reputation and communications
  • Sales Manager – leads sales teams and strategies
  • Business Development Manager – identifies and pursues growth opportunities
  • Consultant – provides expert advice to improve business performance

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