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The BSc Hons Marketing at The University of Bradford focuses on developing your understanding of marketing theory alongside practical skills in digital, social, and international marketing. It’s perfect for students eager to become versatile marketing professionals who can adapt to changing global markets and technologies.
Curriculum Structure
Year 1
You’ll start by exploring the essentials of marketing, including core concepts like consumer behaviour, market research, and marketing communications. Modules such as Principles of Marketing and Digital Marketing Foundations give you a strong base in theory and real-world tools.
Year 2
Your second year expands into areas like strategic marketing, branding, and data analysis, with modules such as Marketing Strategy, Consumer Behaviour, and Marketing Analytics. You’ll learn to apply data-driven insights and develop strategic campaigns.
Year 3
In your final year, you’ll tackle advanced topics and complete a major project or dissertation. Modules include International Marketing, Marketing Communications, and an independent Marketing Research Project, preparing you for professional challenges and decision-making in marketing.
Focus Areas
Digital marketing, consumer behaviour, brand management, international marketing, and marketing analytics.
Learning Outcomes
Ability to design and implement marketing strategies, analyze consumer data, use digital tools effectively, conduct research, and communicate marketing insights clearly.
Professional Alignment (Accreditation)
This degree is accredited by the Chartered Institute of Marketing (CIM), providing a pathway to professional marketing qualifications.
Reputation (Employability & Teaching Quality)
The BSc (Hons) Marketing program at the University of Bradford combines academic study with practical experience to prepare students for the fast-evolving marketing industry. From hands-on projects to real-world placements, students develop the skills and confidence needed to succeed after graduation.
Key experiential learning elements include:
Internships and in-company projects — Shorter internships or projects during term time allow students to build hands-on experience and industry insights over 6 to 8 weeks.
Final year business project — Students complete an independent research project on a marketing topic of their choice, applying theory to practical challenges and developing critical analytical skills.
Career Booster Programme — A tailored employability initiative offering certifications and training in digital skills, data analysis, project management, and other areas valued by employers.
Modern learning facilities — The Bright Building houses the School of Management, providing collaborative spaces, up-to-date technology, and resources designed to support marketing students.
This blend of academic rigour and practical experience ensures University of Bradford marketing students graduate ready to make an immediate impact in their careers. Let me know if you want me to include information about career prospects or course structure next!
Graduates from this program are well-prepared to take on roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The degree combines practical skills with academic knowledge, making graduates highly employable and ready to contribute effectively in dynamic marketing environments:
University services to support your employment
The University of Bradford’s Career and Employability Service offers tailored career advice, workshops, employer events, and internship support to help you build your professional network and improve job prospects.
Employment stats & salary figures
University–industry partnerships
The University works closely with businesses like IBM, Unilever, and BT, providing opportunities for live projects, placements, and networking which enhance graduate employability.
Long‑term accreditation value
The program is accredited by the Chartered Institute of Marketing (CIM), offering exemptions that fast-track your path to professional qualifications and boost your long-term career potential.
Graduation outcomes
Many graduates enter skilled marketing roles immediately, with a significant proportion moving into managerial or specialist marketing positions within a few years.
Further Academic Progression:
Graduates may opt to continue their studies with postgraduate courses such as MSc Marketing, MSc Digital Marketing, or MBA programs. The CIM accreditation supports progression into professional marketing qualifications, allowing you to deepen your expertise and increase your career opportunities.
GCSE English and Mathematics at grade C or 4 (equivalents accepted).IB: 112 points to include at least 2 HL subjects plus HL 3 or SL 4 in Maths.English language requirements: Minimum IELTS at 6.0 or the equivalent.UCAS Tariff Points Required: 112 points.Indian School Certificate / Higher Secondary Certificate / Standard 12 with 50% averageU.S. Qualifications The University provides a clear equivalency scale based on UCAS tariff points: High School Diploma (80% average) +: 2 AP subjects with scores of 3,3, or SAT total score of 1270 (min. 650 Reading & Writing, 610 Math), or ACT score of 26, or Associate Degree with GPA 2.5/4.0Marketing Manager – plans and executes marketing strategiesBrand Manager – develops and maintains brand imageDigital Marketing Specialist – manages online marketing campaignsMarket Research Analyst – analyzes consumer behavior and market dataProduct Manager – oversees product marketing and developmentAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and drives revenuePublic Relations Officer – manages company reputation and media relationsContent Marketing Manager – produces marketing content and materialsMarketing Consultant – advises businesses on marketing strategies
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The University of Bradford
