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4 Years On Campus Bachelors Program
The University of BradfordThe BSc Hons Marketing with Placement Year at The University of Bradford combines strong academic marketing knowledge with a valuable year-long work placement. This program suits students eager to gain practical experience, build industry connections, and enhance their employability before graduation.
Curriculum Structure
Year 1
You’ll begin by mastering foundational marketing principles such as consumer behaviour, marketing communications, and digital marketing basics. Modules like Principles of Marketing and Digital Marketing Foundations prepare you with both theory and practical skills.
Year 2
In your second year, you delve deeper into marketing strategy, branding, and analytics through modules like Marketing Strategy, Consumer Behaviour, and Marketing Analytics. This stage sharpens your ability to interpret data and craft effective marketing campaigns.
Year 3 – Placement Year
This year is dedicated to a professional placement, where you’ll work full-time in a marketing role within industry. This real-world experience helps you apply academic learning, develop professional skills, and build a network to boost your future career prospects.
Year 4
Returning from your placement, you’ll complete advanced marketing modules including International Marketing, Marketing Communications, and a Marketing Research Project or dissertation. This final year hones your strategic thinking, research capabilities, and prepares you for marketing challenges after graduation.
Focus Areas
Marketing strategy, digital marketing, consumer insights, brand management, and practical industry experience.
Learning Outcomes
Ability to develop and implement marketing strategies, analyze market data, communicate effectively, conduct independent research, and apply learning in professional contexts.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM), this program supports a direct route toward professional marketing qualifications.
Reputation (Employability & Teaching Quality)
The BSc (Hons) Marketing with Placement Year program at the University of Bradford combines academic study with practical experience to prepare students for the fast-evolving marketing industry. From hands-on projects to real-world placements, students develop the skills and confidence needed to succeed after graduation.
Key experiential learning elements include:
Placement year — Students can take a work placement between the second and final year, gaining valuable industry experience and applying marketing theory in a professional environment. The university provides dedicated support to help secure placements.
Internships and in-company projects — Shorter internships or projects during term time allow students to build hands-on experience and industry insights over 6 to 8 weeks.
Final year business project — Students complete an independent research project on a marketing topic of their choice, applying theory to practical challenges and developing critical analytical skills.
Career Booster Programme — A tailored employability initiative offering certifications and training in digital skills, data analysis, project management, and other areas valued by employers.
Modern learning facilities — The Bright Building houses the School of Management, providing collaborative spaces, up-to-date technology, and resources designed to support marketing students.
This blend of academic rigour and practical experience ensures University of Bradford marketing students graduate ready to make an immediate impact in their careers. Let me know if you want me to include information about career prospects or course structure next!
Graduates from this program are well-prepared to take on roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The degree combines practical skills with academic knowledge, making graduates highly employable and ready to contribute effectively in dynamic marketing environments:
University services to support your employment
The University of Bradford’s Career and Employability Service offers tailored career advice, workshops, employer events, and internship support to help you build your professional network and improve job prospects.
Employment stats & salary figures
University–industry partnerships
The University works closely with businesses like IBM, Unilever, and BT, providing opportunities for live projects, placements, and networking which enhance graduate employability.
Long‑term accreditation value
The program is accredited by the Chartered Institute of Marketing (CIM), offering exemptions that fast-track your path to professional qualifications and boost your long-term career potential.
Graduation outcomes
Many graduates enter skilled marketing roles immediately, with a significant proportion moving into managerial or specialist marketing positions within a few years.
Further Academic Progression:
Graduates may opt to continue their studies with postgraduate courses such as MSc Marketing, MSc Digital Marketing, or MBA programs. The CIM accreditation supports progression into professional marketing qualifications, allowing you to deepen your expertise and increase your career opportunities.
GCSE English and Mathematics at grade C or 4 (equivalents accepted).IB: 112 points to include at least 2 HL subjects plus HL 3 or SL 4 in Maths.English language requirements: Minimum IELTS at 6.0 or the equivalent.UCAS Tariff Points Required: 112 points.Marketing Manager – plans and executes marketing strategiesBrand Manager – develops and maintains brand imageDigital Marketing Specialist – manages online marketing campaignsMarket Research Analyst – analyzes consumer behavior and market dataProduct Manager – oversees product marketing and developmentAdvertising Executive – creates and runs advertising campaignsSales Manager – leads sales teams and drives revenuePublic Relations Officer – manages company reputation and media relationsContent Marketing Manager – produces marketing content and materialsMarketing Consultant – advises businesses on marketing strategies
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