1. University of Brighton
  2. Program
  3. Bachelors
  4. BSc in Marketing Management

BSc in Marketing Management

3 Years On Campus Bachelors Program

University of Brighton

Program Overview

The BSc in Marketing Management at the University of Brighton offers a focused exploration of marketing strategy and management, designed to prepare students for dynamic marketing roles. It’s ideal for those who want to understand how marketing drives business success and gain practical skills to engage customers effectively.

Curriculum Structure

Year 1

Introduces students to the fundamentals of marketing management, including core topics like Principles of Marketing and Consumer Behaviour. Students also develop academic and professional skills essential for success in business.

Year 2

Builds on this foundation with modules such as Digital Marketing, Marketing Communications, and Marketing Research Methods. Practical application through case studies and group projects enhances understanding.

Year 3

Final-year students engage with advanced topics including Strategic Marketing, International Marketing, and a Marketing Dissertation or Project, allowing them to conduct in-depth research and prepare for professional careers.

Focus Areas

Marketing strategy, consumer insights, digital marketing, marketing communications, and research skills.

Learning Outcomes

Graduates will be equipped to design and implement marketing strategies, analyze market trends, communicate effectively, and undertake independent marketing research.

Professional Alignment (Accreditation)

This program is accredited by the Chartered Institute of Marketing (CIM), providing a pathway to professional marketing qualifications.

Reputation

  • Strong industry connections across the UK, particularly in the South East.
  • High emphasis on employability with practical, real-world projects.
  • Experienced faculty with industry backgrounds.
  • Well-established placement program with diverse opportunities.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Marketing Management degree at the University of Brighton is designed to provide students with a comprehensive understanding of marketing principles, complemented by practical experiences that enhance employability. The program emphasizes the integration of theoretical knowledge with real-world applications, ensuring that graduates are well-prepared for dynamic marketing careers.

Key experiential learning components include:

  • Optional Placement Year: Students have the opportunity to undertake a year-long paid placement between the second and final years of study. This placement allows students to apply their academic learning in a professional setting, gaining valuable industry experience and developing practical skills.
  • Live Client Projects: Throughout the course, students engage in live client projects, working directly with businesses to develop marketing strategies and solutions. This hands-on approach provides students with practical experience in addressing real-world marketing challenges.
  • Industry Accreditation: The program is accredited by the Chartered Institute of Marketing (CIM), allowing students to work towards professional qualifications alongside their degree. This accreditation enhances the credibility of the program and provides students with additional career advantages.
  • Dedicated Facilities: Students benefit from the university's modern facilities, including dedicated seminar rooms, computer labs equipped with industry-standard software, and resources provided by the Brighton Business School. These facilities support collaborative learning and provide access to tools essential for business and marketing studies.
  • Employability Support: The university offers comprehensive employability support, including placement and recruitment events, employability weeks, and access to the Careers Connect portal. These resources assist students in developing their employability and securing work placements.

Program Key Stats

£17,250 (Annual cost)
£ 29
Sept Intake : 14th Jan


Eligibility Criteria

BBB - BCC
3.0
26
65

1050
24
6.0
72

Additional Information & Requirements

Career Options

  • Marketing Executive – develops and implements marketing strategies
  • Market Research Analyst – analyzes consumer behavior and market trends
  • Brand Executive – manages brand identity and positioning
  • Advertising Account Executive – coordinates advertising campaigns
  • Public Relations Officer – manages company reputation and media relations
  • Digital Marketing Account Executive – oversees online marketing campaigns
  • Social Media Executive – manages social media presence and engagement
  • Content Marketing Manager – creates and manages content strategies
  • Product Manager – oversees product development and marketing
  • Marketing Consultant – advises businesses on marketing strategies

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