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4 Years On Campus Bachelors Program
University of BrightonThe BSc in Marketing Management with Placement Year at the University of Brighton combines academic study with a full year of professional work experience. This program suits students who want to deepen their marketing knowledge while gaining real-world skills and industry contacts before graduating.
Curriculum Structure
Year 1
Students cover fundamental marketing topics like Principles of Marketing and Consumer Behaviour, alongside developing essential business skills.
Year 2
This year focuses on Digital Marketing, Marketing Communications, and Marketing Research Methods, with practical projects enhancing applied learning.
Year 3 – Placement Year
Students undertake a full-time placement in a marketing or related business role, gaining valuable hands-on experience and expanding their professional network.
Year 4
Returning from placement, students study advanced topics such as Strategic Marketing, International Marketing, and complete a Marketing Dissertation or Project.
Focus Areas
Marketing strategy, digital marketing, consumer insights, marketing communications, and practical industry experience.
Learning Outcomes
Graduates will be able to design marketing strategies, analyze market data, communicate marketing insights effectively, conduct independent research, and adapt to professional environments.
Professional Alignment (Accreditation)
Accredited by the Chartered Institute of Marketing (CIM), supporting progression to professional marketing qualifications.
Reputation
The BSc (Hons) Marketing Management degree at the University of Brighton is designed to provide students with a comprehensive understanding of marketing principles, complemented by practical experiences that enhance employability. The program emphasizes the integration of theoretical knowledge with real-world applications, ensuring that graduates are well-prepared for dynamic marketing careers.
Key experiential learning components include:
International Baccalaureate 26 points, with three subjects at Higher level.IELTS 6.0 overall with a minimum of 5.5 in each element.TOEFL iBT – Centre-based test only: 72 overall, 18 in writing, 10 in Reading, 10 in Listening and 17 in Speaking.CBSE: Higher Secondary School Certificate/Standard XII with an overall average of 60–65% to include a minimum of five subjects at 40% or higher.American High School Diploma: Pass with 3.0 GPA and one of the following, a score of 1600/2400 on pre-2016 SAT Reasoning Test (SAT), a score of 1050/1600 on the new SAT Reasoning Test (SAT), an ACT score of 24+, two Advanced Placement (AP) tests with scores of three or above, two SAT Subject-specific Tests (SATS) with minimum scores of 580 in each.Marketing Executive – develops and implements marketing strategiesMarket Research Analyst – analyzes consumer behavior and market trendsBrand Executive – manages brand identity and positioningAdvertising Account Executive – coordinates advertising campaignsPublic Relations Officer – manages company reputation and media relationsDigital Marketing Account Executive – oversees online marketing campaignsSocial Media Executive – manages social media presence and engagementContent Marketing Manager – creates and manages content strategiesProduct Manager – oversees product development and marketingMarketing Consultant – advises businesses on marketing strategies
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